120 Sports

120 Sports is an internet television service, operated as a joint venture between Time Inc., Silver Chalice, MLB Advanced Media, and the National Hockey League. The service produces and streams sports news and highlight content catered towards digital platforms and a young adult audience

History

120 Sports was announced on February 20, 2014 by Time Inc. as a branch of its magazine Sports Illustrated, with financial backing by MLB Advanced Media, the National Hockey League, and Silver Chalice. Initially, the service focused on streaming sports news and highlights, particularly from its partners as well as the NBA and NASCAR. The name of the service came from its original concept, as these videos would be only two minutes long.[1]

On June 25, 2014, 120Sports launched a daily schedule of live studio programming; president Jason Coyle stated that the service wanted to "create a daily habit, where you'll check us multiple times a day and have as long a viewing session as possible". The service was designed to appeal to millennials. To avoid succoming to regional bias, the network hired reporters from across the country; executive vice president Matt Carstens stated 120 Sports "wanted to have a work base that is diverse in every way — diverse in the sports they follow, diverse in the teams they follow — to prevent any sort of bias".[2] A morning show, 120 Morning Run, was launched on July 2, 2014. It is hosted by Chicago sports talk veterans Laurence Holmes and Dylan McGorty.[3]

References

  1. ↑ "Time Inc, sports leagues to launch online streaming sports network". Chicago Tribune. Chicago Tribune Media Group. Reuters. February 21, 2014. Retrieved August 17, 2016.
  2. ↑ Channick, Robert (June 25, 2014). "All-digital 120 Sports kicking off streaming network". Chicago Tribune. Tribune Publishing. Retrieved August 17, 2016.
  3. ↑ Channick, Robert (July 2, 2014). "120 Sports is adding a live morning show". Chicago Tribune. Tribune Publishing. Retrieved August 17, 2016.
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