360 product photography
360 photography (also referred to as "360 product photography", "360 spin", "360 view", "Spin Photography" or "Product Spin") refers to a photographic technique by which a series of individual photos are taken of an object as it rotates one full revolution - this can also be done on multiple axes to create multi-row 360 product photography. Increasing the number of frames / revolution will naturally improve the smoothness of the rotation however will increase overall 360 product photography file output size. For commercial purposes, 20 to 30 frames per rotation is a common standard, however the number of photos per rotation is increasing with advancements in technology. Software is used to compose these individual images into an interactive 360 display that supports drag/swipe to move the object to the left/right and also up/down in the case of multi-axis spins. This causes the visual appearance of a fluidly rotating object.[1]
360 Product Photography solutions are available in many forms that can be as simple as a manual lazy susan (turntable) or in the most advanced form, computer controlled photography turntables which often bundle a camera control application to completely automate 360 product photography creation.
360° product photography is an emerging trend for eCommerce businesses who seek to communicate products more effectively[2]
References
- ↑ http://www.fractal.ae/360-degree-photography/
- ↑ "Shutter Stream 360 Product Photography Software". Iconasys. 12/4/2016. Retrieved 2016-12-04. Check date values in:
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