Airtel Zero

Airtel Zero is a platform launched on 6 April 2015 in India by Bharti Airtel, a multinational telecommunications service company across South Asia and the largest cellular service provider in India, with 192.22 million subscribers.[1] As per reports, Airtel Zero is a platform through which Airtel will offer users free access to certain mobile applications and services from companies who have signed up with Airtel.[2]

History

The announcement to launch Airtel Zero came soon after the Telecom Regulatory Authority of India (TRAI) released its consultation paper on OTT (Over-the-top) services and invited submissions on introducing OTT charges. Through the Zero platform, app developers and internet service providers (ISPs) would be able to make a part of their entire mobile app free for customers if they pay Airtel a fixed fee for the cost of data transfer incurred while using their services. After the launch, Airtel faced the lot of criticism on social media with users claiming it to be against Net Neutrality. The internet users sent millions of e-mails to TRAI.

References

  1. ↑ Chhavi. "Aircel Adds Highest Number of GSM Subscribers in August followed by Airtel; Vodafone Loses : COAI". Telecomtalk.info. Retrieved 24 April 2015.
  2. ↑ Saxena, Anupam (6 April 2015). "Airtel Zero: Another blow to Net Neutrality". The Times of India. Retrieved 24 April 2015.
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