Alex Trochut

Alex Trochut^[1] (born in Barcelona, 1981) is a Spanish artist, graphic designer, illustrator, and typographer currently based in Brooklyn, NY. He has created iconic album covers for Katy Perry’s single "Roar" (2013) as well as The Rolling Stones Rolled Gold+: The Very Best of the Rolling Stones (2007), among others. In 2008, Trochut was named an Art Directors Club Young Gun. In 2014, Trochut patented the unique design technique used for his Binary Prints series that creates two visible images on a single surface. He is known for his visually expressive style and ability to fluidly meld styles and genres to draw equally from pop culture, street culture, fashion and music.^[2]

Biography

After completing his studies at Elisava Escola Superior de Disseny, Alex established his own design studio in Barcelona. In Barcelona, Trochut worked for two years at the design studios Toormix and Vasava before relocating to New York City where he currently works for a diverse range of clients on design, illustration and typography. Alex is the grandson of Spanish graphic artist Joan Trochut.

Clients

Alex has created design, illustration and typography for a diverse range of clients: Nike, Adidas, Puma, The Rolling Stones, Katy Perry, Vampire Weekend, Arcade Fire, Esquire UK, BBC, Coca-Cola, British Airways, Pepsi, The Guardian, The New York Times, Time Magazine and many others.^[3]

Awards

Alex has been honored for his work in design and typography by The Type Directors Club,^[4] Communication Arts and Graphis. In 2008, he was recognized for his inventive lettering style and was named an Art Directors Club Young Gun, honoring designers under 30. In 2014, Binary Prints was celebrated by the Creative Review with the coveted Best In Book Award in recognition of the inventive printing technique used to create day and night prints on a single page and recognized by Lost At E Minor,^[5] Cool Hunting,^[6] It's Nice That,^[7] The New York Times,^[8] Gizmodo,^[9] Vice magazine's The Creators Project^[10] and Fast Company.^[11]

Publications

His monograph, More Is More,^[12] explores his working methodologies and influences and was published in 2011.^[13] More Is More^[14] was written by Dani Navarro.

Exhibitions

Alex Trochut’s work has been exhibited internationally at Colette, Paris, Kinfolk,^[15] New York, Sonar, Barcelona and Art Basel, among other spaces.

References