Amobee

Amobee, Inc.
Subsidiary
Industry Advertising Technology
Founded 2005 (as Amobee Media Services)
Headquarters Foster City, California, United States
Area served
 Worldwide
Parent Singtel
Website www.amobee.com
Amobee's R&D center in Tel Aviv, Israel

Amobee is a global marketing technology company serving the world’s leading brands and agencies. Amobee’s patented Brand Intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindset and interests. Amobee’s unified platform enables marketers to seamlessly plan and activate cross-channel, programmatic media campaigns using Brand Intelligence, and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat.

Amobee is a wholly owned subsidiary of Singtel, one of the largest telecommunications companies in the world with over 600 million mobile subscribers. Amobee operates across North America, Europe, Middle East, Asia and Australia.

History

Amobee was founded in May 2005 by Gil Shulman, Saul Rurka[1] and Zohar Levkovitz.[2] It went live in June 2005. One year later, the company recruited Roger Cameron Wood, a mobile industry veteran, who established the company's U.S. presence in San Francisco.

In 2009, Amobee purchased media company RingRingMedia in order to expand their advertising customer base, enabling mobile media owners to sell advertising space to companies on a collective basis.[3] At the time of acquisition, RingRingMedia bought more than $2 million (£1.2 million) of mobile media a month, serving more than 4 billion ad impressions a month.

In July 2011, Trevor Healy, formerly of Jajah was appointed Chief executive officer.[4] Zohar Levkovitz will stay with Amobee as Vice Chairman.[4]

Amobee was acquired by Singtel in March 2012 for $321 million.[5]

In June 2014, Amobee acquired two of its competitors; Adconion for $235M and Kontera for $150M, in an attempt to consolidate its market position.[6]

Investors

Amobee has financial backing from Sequoia Capital, Accel Partners and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators, Vodafone and Telefónica.

References

  1. ↑ "Saul Rurka".crunchbase.com. Retrieved January 2, 2012
  2. ↑ "Zohar Levkovitz". crunchbase.com. Retrieved January 2, 2012
  3. ↑ "Amobee Acquires RingRing Media – Consolidates Mobile Advertising Market". AllBusiness.com. Retrieved 2 January 2012.
  4. 1 2 "Trevor Healy Named CEO of Amobee". prnewswire.com. July 14, 2011. Retrieved January 2, 2012
  5. ↑ Shelach, Shmulik (5 March 2012). "SingTel buys mobile ads co Amobee for $321m". Globes. Archived from the original on 8 March 2012. Retrieved 25 May 2012.
  6. ↑ Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play

External links

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