AppyStore

AppyStore
Industry Edutainment
Founded 2014
Headquarters Mumbai, India
Website appystore.in

AppyStore is a comprehensive learning videos app for kids up to the age of 8 years. The content includes rhymes, phonics, reading, stories, science, numbers, math, logic & more.[1] The platform developed by Mauj Mobile, a mobile value-added services (VAS) provider curates content to help in child development by leveraging technology.[2] Mauj is funded by Sequoia Capital, Westbridge Capital and Intel Capital.[3]

Background

AppyStore was launched in 2014 as a platform providing content for kids between the ages of 1.5 to 6 years. AppyStore subsequently extended its services for kids up to 8 years of age. The company operates on a subscription-based model and claims to have 5,000 videos segregated in 18 learning areas developed to help children gain optimal skills and qualities.[1]

Service

The company provides content via a website and an Android app. The website and android app provide rhymes, phonics, reading, stories, science, numbers, math, logic videos comprising puzzles, worksheets, videos and fun activities and the premium subscription also includes physical worksheets which are home delivered.[4] This content is educational and has been handpicked by teachers and experts with an understanding of the major areas of child development milestones for children up to 8 years of age.[5]

The mobile application also allows parents to track the progress of their child on the basis of the number of videos viewed.[6]

According to the results of a survey published in The Indian Express, 58 percent children show positive changes in their behavior after utilizing edutainment platforms.[7]

Business model

The subscription-based payment model is available in the form of three-month, six-month and nine-month plans providing unlimited videos and free physical worksheets.[1]

Mobile application

AppyStore launched its premium app on Android (operating system) in July 2016.[1]

External links

References

  1. 1 2 3 4 "AppyStore.in launches Premium App, looks to integrate holistic learning with limitless fun". The Financial Express. 10 July 2016. Retrieved 19 October 2016.
  2. ↑ "Digital learning tools for kids, a hit among Indian parents". The Financial Express. 14 September 2016. Retrieved 19 October 2016.
  3. ↑ "Mauj Mobile eyes premium gamers for new appstore Gamesbond; targets 100M Android game downloads". VCCircle. 14 August 2015. Retrieved 19 October 2016.
  4. ↑ "There's an app for that". The Hindu. 31 August 2016. Retrieved 19 October 2016.
  5. ↑ "Curated app stores are here to stay". Digit (magazine). 3 February 2016. Retrieved 19 October 2016.
  6. ↑ "Fun way of learning.". The Hans India. 30 July 2016. Retrieved 19 October 2016.
  7. ↑ "More parents now tend to use digital media as redressal mechanism: Survey". The Indian Express. 13 September 2016. Retrieved 19 October 2016.
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