Bai Brands

Bai Brands
Industry Drink[1]
Founded 2009 in Princeton, New Jersey[1]
Founder Ben Weiss[1]
Brands Bai5
Website www.drinkbai.com

Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey.[1] Its flagship product is Bai5.[2] In 2015, it launched a brand of water bottles called Bai Antiwater.[3] On November 22, 2016 it was announced that Dr Pepper Snapple Bottling Group had made a cash purchase of Bai Brands for $1.7 billion.[4]

Antioxidants lawsuit

A false advertising class action lawsuit was filed against Bai Brands on May 6, 2014.[5] The lawsuit alleges that Bai Brands made misleading claims about the amount of antioxidants in its Bai5 Antioxidant Infusion drinks.[5] On July 13, 2015, a federal judge in California allowed the plaintiffs to move forward with a portion of the lawsuit.[6]

References

  1. 1 2 3 4 "#13 Bai Brands". Forbes. Retrieved October 2, 2015.
  2. ↑ Watson, Elaine (August 12, 2015). "Bai Brands under fire over 'antioxidant-packed' claims as judge allows false advertising lawsuit to proceed". Food Navigator USA. Retrieved October 2, 2015.
  3. ↑ Arthur, Rachel (August 12, 2015). "Bai Brands launches Antiwater: 'The holy grail in bottled water is functional hydration'". Retrieved October 2, 2015.
  4. ↑ "Dr Pepper Snapple to buy antioxidant drinks maker Bai for $1.7 billion" (Press release). November 22, 2016. Retrieved November 22, 2016.
  5. 1 2 Latif, Ray (August 5, 2015). "Portion of Proposed Class Action Lawsuit Against Bai Brands to Proceed". Bevnet. Retrieved October 2, 2015.
  6. ↑ Dye, Jessica (July 14, 2015). "Suit over 'antioxidant packed' drinks can proceed: court". Reuters. Retrieved October 2, 2015.

External links

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