Brand Breakout

Brand Breakout: How Emerging Market Brands Will Go Global
Author Nirmalya Kumar and Jan-Benedict Steenkamp
Language English
Subject branding
Genre business
Publisher Palgrave Macmillan
Publication date
2013
ISBN 978-1137467591

Brand Breakout: How Emerging Market Brands Will Go Global is a book by Nirmalya Kumar and Jan-Benedict Steenkamp. This book looks at what emerging market brands need to do to succeed in global markets.[1] It has been rated as one of the best business books of 2013.[2]

See also

References

  1. "The emerging brand battle | The Economist". economist.com. Retrieved 2014-10-29.
  2. "Best Business Books 2013: Globalization | Strategy+Business". strategy-business.com. Retrieved 2014-10-29.

External links

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