Campari

Campari

Type	Bitters
Manufacturer	Campari Group
Country of origin	Italy
Alcohol by volume	20.5–28%
Proof (US)	56
Colour	Red
Flavour	Bitter, spicy and sweet
Website	campari.com

Campari is an alcoholic liqueur, considered an apéritif (20.5%, 21%, 24%, 25%, or 28.5% ABV, depending on the country in which it is sold), obtained from the infusion of herbs and fruit (including chinotto and cascarilla) in alcohol and water. It is a bitter characterised by its dark red colour.

Campari is often used in cocktails and is commonly served with soda water or citrus juice. It is produced by the Alfredo Campari Group, a multi-national company based in Italy.

History

Campari was invented in 1860 by Gaspare Campari in Novara, Italy. It was originally coloured with carmine dye, derived from crushed cochineal insects, which gave the drink its distinctive red colour. In 2006, Gruppo Campari ceased using carmine in its production.^[1]

In 1904, Campari's first production plant was opened in Sesto San Giovanni, near Milan, Italy. The company required bars that bought Campari to display the Campari Bitters sign. Under the direction of Davide Campari, Gaspare's son, the company began to export the beverage, first to Nice in the heart of the French Riviera, then overseas. The Campari brand is now distributed in over 190 countries.

In the Italian market, Campari mixed with soda water is sold in individual bottles as Campari Soda (10% alcohol by volume). Campari Soda is packaged in a distinctive bottle that was designed by Fortunato Depero in 1932.

Campari is an essential ingredient in the classic Negroni cocktail, the Garibaldi cocktail, and in the Americano, which was named at a time when few Americans were aware of Campari.

In popular culture

Bill Murray's character Steve Zissou, in Wes Anderson's film The Life Aquatic with Steve Zissou, is seen drinking Campari.

Candice Bergen's character in the Burt Reynolds's movie "Stick" drinks Campari and soda, ordering it by name several times.

Campari is drunk in the BBC series Call the Midwife.

Del Boy orders a Campari and Diet Coke in Only Fools and Horses.

In the Archer episode 'Skytanic', Pam Poovey orders a double Campari and vodka.

In Matthew Weiner's Mad Men, Salvatore Romano asks for a "Campari with a twist," in the episode titled "The Hobo Code".

Awards

Wine Enthusiast has reviewed Campari on a number of occasions, most recently giving it a score of "96–100" in 2011.^[2] Proof66 rates Campari in the Top 10 percentile of liqueurs in the world.^[2]

See also

• Aperol
• Cinzano
• Cynar
• Fernet

References

External links

Wikimedia Commons has media related to Campari.

• Campari website
• "Campari: the Italian classic that still has style", The Daily Telegraph
• Chapter 9: "Campari: product diversification and international expansion", Corporate Strategy and Firm Growth: Creating Value for Shareholders, by Angelo Dringoli
• The Art of Campari

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