Cecile Reinaud

Cecile Reinaud
Born Paris, France
Residence United Kingdom
Nationality French[1]
Occupation Head designer and founder, Séraphine
Labels Séraphine

Cecile Reinaud is the founder and head designer of Séraphine, an international maternity fashion label and store,[2] and ShoeTherapy, a line of corrective footwear.[3] Reinaud founded Séraphine in 2002 and the label received worldwide attention after Kate Middleton, the Duchess of Cambridge, was pictured wearing the designer maternity clothes on several occasions.[4][5][6][7]

Early life and education

Reinaud was born in Paris, France, where she lived until her family relocated to the United Kingdom for her father’s career.[8]

Reinaud grew up with an interest in fashion as her grandparents taught her how to sew and owned a fabric company in France that supplied companies such as Chanel and Lanvin.[9][10]

Reinaud returned to France for university and studied business in Reims.[8]

Career

After earning a business degree, Reinaud moved to the United Kingdom and started a career in advertising. She started working at Ogilvy and Mather, an international advertising and marketing agency.[11] Later, Reinaud worked at J. Walter Thompson, now known as JWT, a marketing communications firm.

While serving as the youngest account director in JWT’s history, Reinaud was inspired to found her own company by several pregnant friends that requested tailored clothes during their pregnancies.[12][13]

In 2002, Reinaud established Séraphine. Based in London, Séraphine has stores in the United Kingdom and the United States. The designer maternity clothes have been seen worn by Kate Middleton, Angelina Jolie, Jessica Alba, Kate Hudson and other celebrities.[14][15]

Reinaud partnered with French orthopaedic specialist Dr. Jean Douhaire in 2011 to launch a line of comfortable and corrective footwear called ShoeTherapy.[12] Sold through the label’s website and stores, Séraphine and ShoeTherapy are also distributed through boutiques and other maternity stores including A Pea in the Pod.[16] By 2013, Reinaud’s company was generating £8.3m in revenue.[17]

References

  1. Loiuse Eccles (20 April 2015). "The Kate effect: Sales of her favourite maternity label double... as fans camp outside hospital ready for a royal arrival". Daily Mail. Retrieved 26 April 2015.
  2. Kiki Loizou (January 12, 2014). "Does my company look big in this?". The Sunday Times. Retrieved January 12, 2015.
  3. Charlie Barnett (June 17, 2003). "Cecile Reinaud". StyleNest. Retrieved January 12, 2015.
  4. Nika Soon-Shiong (September 19, 2013). "Q&A: Cecile Reinaud on outfitting the pregnant Duchess of Cambridge". Los Angeles Times. Retrieved January 12, 2015.
  5. "Duchess of Cambridge dazzles New York crowds in her favourite maternity label". Independent.ie. December 8, 2014. Retrieved January 12, 2015.
  6. Monique Jessen (December 4, 2014). "What Will Kate Pack for Her Trip to New York City? Style Experts Weigh In". People Magazine. Retrieved January 12, 2015.
  7. Victoria Moorhouse (August 11, 2014). "Sizing Up Vs. Buying Maternity Clothes: What's the Better Option?". Ok! Magazine. Retrieved January 12, 2015.
  8. 1 2 Lydia Slater (19 October 2013). "The woman who makes the A-list bloom: Meet the founder of maternity favourite Séraphine". Daily Mail. Retrieved 6 January 2015.
  9. "Cecile Reinaud: Maternity Style Expert". Elizabeth St. 10 December 2012. Retrieved 6 January 2015.
  10. Véronique Forge (2 May 2014). "Cecile Reinaud: Dress Designer to Kate Middleton". Business Feminin. Retrieved 6 January 2015.
  11. Georgia Rosenbloom (16 July 2011). "Séraphine". West London Living. Retrieved 6 January 2015.
  12. 1 2 Anna Blundy (27 August 2012). "My favourite things: Cecile Reinaud". The National. Retrieved 6 January 2015.
  13. Toby Green (21 July 2014). "The 'Kate effect' is proving picture perfect for fashion designer Cecile Reinaud". London Evening Standard. Retrieved 6 January 2015.
  14. "Cecile Reinaud Of Séraphine Shares Her Top 10 Tips For Kate Middleton's New Mum Style". Grazia. 9 August 2013. Retrieved 6 January 2015.
  15. Mia Weber (1 December 2014). "Top Maternity Trends For Winter 2014". New York Family. Retrieved 6 January 2015.
  16. Kat Spybey (20 June 2014). "Maternitywear brand Séraphine seeks regional stores". Drapers. Retrieved 6 January 2015.
  17. John Allan (25 August 2014). "Small Talk: Many young people are entering the jobs market without the right skills". The Independent. Retrieved 6 January 2015.

External links

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