Centro Inc

Centro, Inc.
Type of business Private
Founded 2001
No. of locations 35
Area served North America
Key people Shawn Riegsecker, Leo Brubaker, Scott Neslund, Kelly Wenzel, Michael Bruns
Industry Online Advertising, Real-Time Bidding
Services Ad serving, Demand-Side Platform
Employees 650
Website http://www.centro.net/

Centro is a software and managed services company used by brands and advertising agencies to buy online ads from publishers.[1] Advertisers use Centro for digital media planning and buying, ad operations, and finance and reconciliation. The company was founded by Shawn Riegsecker in 2001. Centro has received awards for company culture[2] and for being great place to work in the advertising industry,[3] in the U.S.,[4] in Chicago[5] and in New York.[6]

History


Based in Chicago, Illinois, Centro was founded in 2001 by Shawn Riegsecker.[7] In December 2010, Centro raised $22.5 million in a venture capital funding round led by FTV Capital.[8] In May 2012, Centro launched Centro Brand Exchange, an ad marketplace for unsold inventory.[9] In March 2013, Centro launched a cloud-based software platform for media planning.[10] In April 2013, Centro was named the #1 Best Company to Work by Crain’s Chicago for the third consecutive year.[11] In November 2013, Centro acquired SiteScout, a real-time bidding technology company.[12]

References

  1. ↑ MediaPost, 3-7-13 http://www.mediapost.com/publications/article/195068/centro-yes-we-can-speed-up-media-planning-new.html
  2. ↑ Built In Chicago, Moxie Awards, 6-20-13 http://moxieawards.builtinchicago.org/?page_id=1791
  3. ↑ Advertising Age, 11-17-14 http://adage.com/article/news/places-work-2014/295821/#Centro
  4. ↑ Fortune, 9-18-14 http://fortune.com/2014/09/18/50-best-small-and-medium-size-companies-to-work-for-2014/
  5. ↑ Crain’s Chicago, 4-1-13 http://www.chicagobusiness.com/article/20130330/ISSUE02/303309995/best-places-to-work-2013-no-1-centro-llc
  6. ↑ Crain’s New York, 12-8-14 http://www.crainsnewyork.com/features/bestplaces/details/6
  7. ↑ Crunchbase http://www.crunchbase.com/company/centro
  8. ↑ TechCrunch, 12-30-10 http://techcrunch.com/2010/12/30/centro/
  9. ↑ ClickZ, 5-20-12 http://www.clickz.com/clickz/news/2175294/centro-throws-gauntlet-exchange-arbitragers
  10. ↑ AdExchanger, 4-8-13 http://www.adexchanger.com/platforms/media-shop-anxieties-centro-says-better-workflow-is-the-cure/
  11. ↑ Crain’s Chicago, 4-1-13 http://www.chicagobusiness.com/article/20130330/ISSUE02/303309995/best-places-to-work-2013-no-1-centro-llc
  12. ↑ AdAge, 11-5-13 http://adage.com/article/digital/centro-acquires-dsp-sitescout-40-million/245111/
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