Coke Studio (Pakistan)

For other versions, see Coke Studio (disambiguation).
Coke Studio

Original poster of Coke Studio
Created by Rohail Hyatt
Country of origin Pakistan
No. of seasons 9 (list of seasons)
No. of episodes 46 (list of episodes)
Production
Producer(s) Rohail Hyatt (season 1-6)
Strings (season 7-9)
Location(s) Karachi, Pakistan
Running time 1 hour
Production company(s) Coca-Cola Company
Frequency Media
Distributor Frequency Media
Release
Original release 8 June 2008 (2008-06-08) – 24 September 2016 (2016-09-24)
External links
CokeStudio.pk

Coke Studio is a Pakistani music television series which features live studio-recorded music performances by various artists. The show was produced by founder of the first Pakistani pop band Vital Signs Rohail Hyatt until sixth season, and is now produced by the Pakistani band Strings. It is sponsored by Coca Cola Pakistan. Starting in 2008, Coke Studio has been popular throughout the country, receiving critical acclaim and frequently being rebroadcast on numerous television and radio stations.[1]

The program focuses on a fusion of the diverse musical influences in Pakistan, including eastern classical, folk, qawwali, ghazal, bhangra, Sufi and contemporary hip hop, rock and pop music.[2] The show provides a platform for renowned as well as upcoming and less mainstream artists, of various genres, regions and languages, to collaborate musically in live studio recording sessions.[3]

Coke Studio also has become an international franchise, with other countries adopting local versions. Its featured artists on each episode are backed by a house band and guest artists.

History

The format of Coke Studio was devised by the Coca-Cola Company in Pakistan and Rohail Hyatt, founder of the first Pakistani pop band Vital Signs, along with his wife Umber Hyatt. Both were the executive producers of the show.[4]

Mizraab performing live at Coke Studio, 2011.

The first season premiered on 5 June 2008 with live audience, but from the second season live audiences were excluded and performances were held in a closed studio platform, and this format is still being followed. Also, the program focuses on a fusion of the diverse musical influences in Pakistan, including eastern classical, folk, qawwali, bhangra, Sufi and contemporary hip hop, rock and pop music. The show provides a platform for renowned as well as upcoming and less mainstream artists, of various genres, regions and languages, to collaborate musically in live studio recording sessions.[3] Coke Studio episodes are recorded at Studio 146, located in the Korangi Industrial Area of Karachi.

Coke Studio Pakistan tracks are officially avalaible on their YouTube[5][6] and SoundCloud[7][8] channels for digital download.

International fame

Following success in Pakistan after its first launch, Coke Studio has also become an international franchise. The Pakistani show has amassed a large fan following in neighboring India.[9] The success of the show prompted Coca Cola to launch the Indian version Coke Studio India, with a similar format, though not as popular as its neighboring counterpart.[10] The Indian version has been produced by MTV India in partnership with Red Chillies Entertainment.[11] In April 2012, an Arab version of the show, Coke Studio Bel 3arabi was launched in the Middle East featuring performances by various Arabic and international music artists, produced by producer and songwriter Michel Elefteriades.

Coke studio has also been seen as an economic process of transnationalism and as a transnational television production, with its production systems being created and augmented by global flows of artists, technology, distribution and economics.[12] Within this process, economic structures are created, opened and even reoriented; influences are borrowed and music produced; communities and heritage discovered and remained – this is done intellectually and physically, and more importantly, transnationally.[12]

Seasons overview

Below is a list of artists, who have performed at Coke Studio Pakistan since its inception in 2008.

Season 1 (2008)

Season 2 (2009)

Season 3 (2010)

Season 4 (2011)

Season 5 (2012)

Season 6 (2013)

Season 7 (2014)

Season 8 (2015)

Season 9 (2016)

See also

References

  1. ↑ Coke Studio Brings People Together Forbes.
  2. ↑ "'Music Transcends Everything': Coke Studio Fuses Genres and Cultures, Creates International Franchise". Coca Cola. 1 November 2013. Retrieved 26 August 2015.
  3. 1 2 About Coke studio
  4. ↑ Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt Instep Magazine.
  5. ↑ Coke Studio by Rohail Hyatt
  6. ↑ Coke Studio by Strings
  7. ↑ Coke Studio by Rohail Hyatt
  8. ↑ Coke Studio by Strings
  9. ↑ "If India boasts about Taj Mahal, Pakistan should boast about Coke Studio". Express Tribune. 7 July 2012. Retrieved 16 May 2012.
  10. ↑ "'I took Rohail's blessings before starting our Coke Studio in India' - The Express Tribune". 30 January 2013.
  11. ↑ "Coke Studio to rock India - The Express Tribune". 26 May 2011.
  12. 1 2 "COKE STUDIO: Investigating the 'transnational' in its labour, technological and economic relations".

External links

This article is issued from Wikipedia - version of the 12/4/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.