Cupid.com

Cupid.com is one of the oldest online dating websites targeted at the United States, UK, Australia, and Canada markets. The founders claim that the website has more than 8 million users ^[1]

History

Cupid.com began with its launch in the United Kingdom on the 1st of June 2002. The website was initially owned by Cupid Plc, and then sold to NSI Holdings Ltd in 2014.

Wingman Barney

In 2015, Cupid.com launched a brand new feature to the online dating world called Wingman Barney.^[2][3] This is a virtual wingman that helps users start an anonymous conversation with those they like. If the addressee likes the person who is introduced by Wingman Barney and agrees to meet the sender, Cupid’s wingman presents them with lifetime free private communication.

Redesign

In June 2016 the website was totally redesigned and rebranded.^[4] New features such as Quiz-matching and Like-book were introduced, along with a refreshed user interface.^[5]

Reality Show on Social Media

In June 2016 Cupid.com announced the release of the first reality show on social media.^[6] as part of an awareness-raising campaign about their recent rebrand and design refresh. The show shares its name with Cupid.com’s new slogan “Real People. Real Feelings.” The first participants of the first reality show on social media are Jordan and Hedda,^[7] a young couple who share all the details about their relationship, social and personal lives via Instagram, Twitter and Cupid’s blog.

References