DZTR

DZTR (89.5 MHz in Naga City, Philippines), branded as 89.5 Radyo Natin FM, is an FM radio station owned & managed by the Radyo Natin Network under Manila Broadcasting Company. The station's studio is located on the 3rd Floor of Phelan Building, Ateneo de Naga University, Ateneo Avenue, Naga City, Camarines Sur. This station is currently leaves on the air due to technical difficulties in antenna and transmitter. The frequency is now used by Radyo Natin FM Naga located at 3/F of Naga City Market in Naga City, Camarines Sur which also owned by Manila Broadcasting Company.

The station first started broadcast as Yes FM 89.5 Naga in 1998 and later on, under the new management & ownership of the Ateneo de Naga University, was changed to The Beat 89.5 "The Metro's New Rhythm" in the early 2005. The Beat 89.5, on its early years, was branded more as a Rock Station rather than a Contemporary Hit Radio Station because it played mostly rock music mixed with a little Pop & RnB which confused the listeners in a way. The identity crisis of whether to be a Rock Station or a Contemporary Hit Radio Station went on until the last quarter of 2009. On January 4, 2010 the struggle ended and a new Beat was born - Beat 89.5 "The Big Switch" formally started broadcasting as a Contemporary Hit Radio Station.

References

External links

• Ateneo De Naga Website