Freefly Systems

Freefly Systems
Industry Unmanned Aircraft Systems
Founded 2011
Founders Tabb Firchau, David Bloomfield, Hugh Bell, Megan Fogel
Headquarters Woodinville, WA, USA
Number of locations
Woodinville
Products MōVI, CineStar, ALTA, TERO, MIMIC
Number of employees
70
Website freeflysystems.com

Freefly Systems[1] is an American corporation that designs, manufactures, and markets camera movement systems and camera stabilizers used in cinematography including unmanned aerial vehicles for aerial cinematography, gimbals, and remote controlled vehicles. The company headquarters are in Woodinville, Washington.

Freefly Systems gained notoriety within the digital video production industry after the launch of the MōVI M10 camera stabilizer[2] that provided a smaller and lighter alternative to the Steadicam.[3] The MōVI M10 eliminated the need for camera operators to wear a harness with an iso-elastic arm and counterbalance weight to get steady shots.[4]

History

Freefly Systems was cofounded in 2011 by Tabb Firchau, David Bloomfield, Hugh Bell and Megan Fogel.[5] Its first product was the CineStar,[6] a multirotor camera platform that enables camera operators to capture low-altitude aerial shots.[7] The CineStar gained popularity among professional users due to its simplicity, and adaptability.[8]

Filming with a handheld MoVI M10 gimbal.
Filming with the MoVI M10.

In 2013, the company launched its MōVI® M10 stabilized camera gimbal at 2013 NAB Show winning the InGear Technical Products Award[9] and Digital Video Magazine’s Black Diamond Award.[10] In 2014, the MōVI M5 was debuted as a more affordable stabilizer[11] in the MōVi product line and was named “BEST Stabilizer” of 2014 by the editors of Videomaker Magazine.[12]

At the 2015 NAB Show, Freefly unveiled the ALTA™ small UAV, a ready-to-fly, multirotor platform for aerial cinematographers.[13] Most notably, the ALTA allows for camera payloads to be top-mounted as well as bottom-mounted.[14] The company also announced the MIMIC controller, enabling remote camera movement on the MōVI by physically tilting, rolling, and panning the controller.[15]

Products

Unmanned Aerial Vehicles

Freefly manufactures unmanned aerial vehicles and compatible drone accessories used in photography and cinematography. The CineStar was Freefly’s first commercial product aimed at the professional aerial cinematographer market.[16] Two models were launched in 2011, the CineStar 6 hexacopter and the CineStar 8 octocopter. On 3 August 2015, Freefly launched a ready-to-fly and ready-to film hexacopter called the ALTA.

Handheld Stabilized Gimbals

Freefly initially built gimbals for use in stabilizing footage captured with its line of CineStar sUAV. This CineStar gimbal product line consisted of a 2-axis and 3-axis servo based gimbal with a proprietary RADIAN stabilization module. In 2013 Freefly launched its MōVI line of brushless gimbals with the M10 3-axis handheld camera stabilizer. MōVI stabilizers incorporate a proprietary quick-release system and an optional mount adapter which allow the stabilizers to be changed from handheld, aerial, tripod, dolly, jib, or cable mounts.[26]

MōVI M15 used for a low angle shot

Unmanned Ground Vehicle

In 2014, Freefly Systems released the TERO remote controlled car providing cinematographers with an alternative tool to create low-angle tracking shots without the need to lay track. Additionally, the TERO is noted to be a good tool for capturing car tracking shots and extreme sports.[34]

References

  1. http://bls.dor.wa.gov/LicenseSearch/lqsLicenseDetail.aspx?RefID=2455064 State of Washington Business Licensing Service. Retrieved 27 August 2015.
  2. Lee, Kevin (9 April 2013). “NAB 2013: MoVI is a new camera stabilizer that works like witchcraft”. DigitalArts. Retrieved 27 October 2015.
  3. Morris, Lee (17 September 2015). “Check Out This New Camera Stabilizer That Costs $45,000”. Fstoppers. Retrieved 27 October 2015.
  4. Mrozek, Carl (27 February 2014). “The MoVi M10 Camera Stabilization System”. TVTechnology. Retrieved 27 October 2015
  5. http://www.sos.wa.gov/corps/search_detail.aspx?ubi=603114480 Secretary of State Corporations Division, Retrieved 27 August 2015.
  6. Risley, James (27 August 2015). “How'd they get that shot? Freefly Systems makes the drones that make your favorite films”. GeekWire. Retrieved 27 August 2015.
  7. https://www.crunchbase.com/organization/freefly-systems Crunchbase FreeFly Systems Company Profile. Retrieved 1 December 2015
  8. http://www.yonderbluefilms.com/blog/2013/1/2/2012-with-the-cinestar-8.html
  9. InBroadcast 2013 Editors' Award InBroadcast. Retrieved 2 December 2015.
  10. Kreindler, Sary, (April 10, 2013). “Digital Video Magazine Announces 2013 NAB Best of Show Black Diamond Award Winners" Creative Planet Network. Retrieved 6 December 2015.
  11. Chollet, Steve (April 10, 2013). "MOVI M5 Review". Creative Planet Network. Retrieved 6 December 2015.
  12. "Best Products of the Year – 2014". Videomaker Magazine. January 2015. Retrieved 6 December 2015.
  13. Lardinois, Frederic (12 April 2015). “Freefly’s New Alta Drone Lets Cinematographers Mount Their Cameras On Top”. TechCrunch. Retrieved 20 November 2015.
  14. Lavars, Nick (15 April 2015). “High-end Freefly Alta drone flips aerial photography on its head”. Gizmag. Retrieved 20 November 2015.
  15. Ottke, Adam (13 April 2015). “Freefly Kicks A**at NAB: MIMIC Kinetic Controller, New ALTA Drone, WEDGE lense controller and MōVI XL”. Fstoppers. Retrieved 20 October 2015.
  16. Risley, James (August 27, 2015). "How'd they get that shot? Freefly Systems makes the drones that make your favorite films". Geekwire. Retrieved 6 December 2015.
  17. Freefly Systems Cinestar 6. SpecOut. Retrieved 11 November 2015
  18. Cinestar Build Manual. FlashRC. Retrieved 20 October 2015.
  19. Wagstaff, Keith (13 December 2011). Brave New (Photography) World: Octocopters as Cameras”. Time. Retrieved 20 October 2015.
  20. Cinestar 8 Unboxing and Assembly. Quadrocopter. Retrieved 21 October 2015.
  21. Freefly Systems Cinestar 8. SpecOut. Retrieved 11 November 2015.
  22. Cinestar Octocopter. Aerobot. Retrieved 12 November 2015.
  23. Lardinois, Frederic (April 12, 2015). "Freefly's new ALTA drone lets cinematographers mount their cameras on top". Techcrunch. Retrieved 6 December 2015.
  24. Nikitas, Theano (November 5, 2015). "Drones". Retrieved 6 December 2015.
  25. ALTA Specifications. Freefly Systems. Retrieved 14 November 2015.
  26. Hurlbut, Shane (April 2014). "Kitting out your MoVI for cinematic capture". Hurlbut Visuals. Retrieved 6 December 2015.
  27. Freefly Cinestar 2 Axis Gimbal. Heliguy. Retrieved 11 November 2015.
  28. Cinestar 2 Axis. 1001copters.com. Retrieved 11 November 2015.
  29. Grey, Kennedy 10 April 2013). “MoVI M10 – Steadicam smoothness for less than Hollywood-sized budgets”. Gizmag. Retrieved 13 November 2015.
  30. Method and system for enabling pointing control of an actively stabilized camera. Patent US 8938161 B2.
  31. What are the MoVI specs for each model? Freefly Systems. Retrieved 1 December 2015.
  32. Abrams, Jared (April 1, 2014). "The Freefly Systems MoVI M5". Wide Open Camera. Retrieved 6 December 2015.
  33. MoVI M15 Stabilizer Trickles Out As Freefly Begins Limited Shipment Studio Daily, Bryant Frazier, September, 2014. Retrieved 6 December 2015.
  34. Frazier, Bryan (September 19, 2014)."MoVI M15 Stabilizer Trickles Out As Freefly Begins Limited Shipments" Studio Daily, Retrieved 6 December 2015.
  35. Murie, Michael (September 10, 2014). "Camera moves with the Freefly Tero". Filmmaker Magazine. Retrieved 6 December 2015.
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