INSEAD

INSEAD is a graduate business school with campuses in Europe (Fontainebleau, France), Asia (Singapore), and the Middle East (Abu Dhabi). It offers a full-time Master of Business Administration (MBA) programme, Executive MBA (EMBA) programme, a Master in Finance programme, a PhD in management programme, and a variety of executive education programmes. INSEAD is consistently ranked among the leading business schools in the world. Its MBA programme is ranked first globally by the FT in 2016.

History

The Château de Fontainebleau

INSEAD was founded in 1957 by venture capitalist and Harvard professor Georges Doriot, along with Claude Janssen and Olivier Giscard d'Estaing. Original seed money was provided by The Paris Chamber of Commerce.^[4] The school was originally based in the Château de Fontainebleau, before moving to its current Europe campus in 1967.^[5] The name INSEAD was originally an acronym for the French "Institut Européen d'Administration des Affaires" or European Institute of Business Administration.

Chronology

• 1957: INSEAD Founded^[6]
• 1959: First MBA intake in Fontainebleau
• 1960: First MBA class graduates^[7]
• 1967: Opening of the school's first campus on the edge of the Forest of Fontainebleau (now called the 'Europe Campus')
• 1968: First Executive Education programme
• 1971: Creation of CEDEP, the European Centre for Continuing Education, on a site next to INSEAD in Fontainebleau
• 1976: Launch of the INSEAD Alumni Fund
• 1980: INSEAD Euro-Asia Centre opens in Fontainebleau
• 1983: MBA programme begins its dual intake (in January and September)
• 1987: Announcement of the INSEAD-Fundação Dom Cabral Partnership
• 1989: Launch of the PhD programme
• 1995: Launch of the first INSEAD Development Campaign,^[8] which raised funds for permanently endowed chairs and research
• 2000: Opening of Asia campus in Singapore^[9]
• 2001: Announcement of the INSEAD-Wharton Alliance^[10] and first MBA participant exchanges
• 2003: Launch of the Executive MBA programme
• 2004: Opening of the Plessis Mornay Learning Space for Executive Education on Europe Campus
• 2007: INSEAD Centre opened in Abu Dhabi, primarily for research and executive education; launch of a dual degree Executive MBA with Tsinghua University in China^[11]
• 2010: INSEAD's Abu Dhabi Center attains campus status (Middle East Campus)^[6]
• 2012: Launch of the Master in Finance specialized degree
• 2013: MBA participant exchange agreement with CEIBS launched^[12]
• 2015: Inauguration of the Leadership Development Center in Singapore^[13]

Campuses

INSEAD's Asia campus in Singapore

The original campus (Europe campus) is located in Fontainebleau, near Paris, France. INSEAD's second campus (Asia campus) is in the Buona Vista district of the city-state of Singapore. The third and newest campus (Middle East campus) is located in Abu Dhabi.

INSEAD has been a pioneer in setting up a multi-campus business school as a way to increase the global presence and nature of its faculty and curriculum.^[14][15] A Harvard Business School case study, for instance, explores its approach to business education in a global context and how it functions with a multi-campus setting.^[16]

Degree programmes

MBA Programme

INSEAD's MBA participants can take the MBA's core courses at either or both of its Europe and Asia campuses^[17] (as well as offering an elective MBA module at its Middle East campus).^[18] They follow the same core courses in parallel regardless of campus, and there are faculty who teach on both the Europe and Asia campuses as well as permanent faculty at each of the three campuses who live and work in the respective regions.^[19]

INSEAD offers two MBA schedules per year: one starting in September which takes ten months to complete, and a 12-month promotion starting in January for students who want to complete a summer internship.^[20]

The INSEAD MBA curriculum comprises required core courses and electives. The core covers traditional management disciplines including finance, economics, organizational behavior, accounting, ethics, marketing, statistics, operations management, international political analysis, supply chain management, leadership and corporate strategy. There are 75 electives on offer^[21] in areas such as accounting and control, decision sciences, economics and political science, entrepreneurship and family enterprise, finance, and organisational, strategy, marketing, technology and operations management. Students are required to speak 2 languages upon entry and a 3rd by graduation.

Executive MBA Programme

INSEAD has two EMBA Executive MBA programmes. The Global Executive MBA (GEMBA),^[22] and the Tsinghua INSEAD EMBA (TIEMBA) http://tsinghua.insead.edu/ Both EMBA programme is a Masters-level degree programme that takes place on a part-time, modular basis.

The programmes offer experienced business executives an intensive 14–17-month modular course that takes place in modular periods (approximately every six to seven weeks). Each period on campus is between one and two weeks' duration. For the GEMBA programme the physical time on campus represents 12 weeks in total with participants going to all three campuses (Fontainebleau, France, Abu Dhabi, and Singapore). For the TIEMBA programme the physical time on campus represents 12 weeks in total with participants alternating between Tsinghua's campus in Beijing, China http://www.tsinghua.edu.cn/ , and INSEAD's campus in Singapore.

Both the GEMBA and TIEMBA programmes also includes a schedule of group coaching, 360-degree assessments and team activities designed to develop a leadership style, called the Leadership Development Programme.^[23]

Executive Master in Coaching and Consulting for Change

The Executive Master in Coaching and Consulting for Change is a specialized master's degree. It provides a grounding in basic drivers of human behavior and the hidden dynamics of organizations. Integrating business education with a range of psychological disciplines, the programme enables participants to understand themselves and others at a fundamental level, which prepares them to assume roles in organisations, individual and organizational development and change management.^[24][25]

PhD Programme

The INSEAD PhD in Management is a doctoral degree in business to prepare students for a career in academia It requires four to five years of full-time study - the first two years devoted to coursework, while from the third and fourth (or sometimes fifth) years dedicated to research and dissertation.^[26] Students have the option to start their studies on either the Asia (Singapore) or Europe (France) campus,^[27] and do an exchange in North America (USA) through the INSEAD-Wharton Alliance.^[28] There are of eight areasof specialization: : Accounting, Decision Sciences, Entrepreneurship, Finance, Marketing, Organisational Behavior, Strategy, and Technology and Operations Management.^[29] INSEAD offers fellowships, whereby students receive full tuition fee waiver, annual stipend and research support funding.^[30]

Master in Finance

INSEAD’s Master in Finance (MFin) teaches participants finance and accounting skills on a par with those taught in an MBA programme, and also offers leadership and management perspectives. The program is offered in a modular format over a 20-month period to allow professionals to study while continuing to work. Participants take time off from work for each of the 5 modules (2–3 weeks each) to take classes on campus, and continue working in between.^[31]

Executive education

INSEAD holds both company/firm specific and open enrolment executive education programmes at its campuses in Europe and Asia and the Middle East, as well as in partnership with corporate universities. Participants usually come from senior or top management, with many years of experience within their company or industry and younger 'high-potentials' identified as being key in succession strategies within their companies. Approximately 12,000 executives from over 125 countries undertake courses or programmes at INSEAD each year.^[32]

In 2011, INSEAD launched an Executive Certificate in Global Management which is a formal recognition awarded to participants who complete at least three INSEAD global management and leadership programmes within a four-year period.^[33]

Rankings and reputation

INSEAD is consistently ranked among the leading business schools in the world. Its MBA programme is ranked first globally by the FT in 2016.^[39] The dual degree Executive MBA with Tsinghua University is ranked first globally by the FT, and INSEAD's standalone Global Executive MBA is seventh in the same ranking.^[40]

INSEAD has the second highest number of MBA alumni who are currently Chief Executives of Financial Times Global 500 companies, which are composed of the world’s largest companies by market capitalization ^[41]

INSEAD has the highest number of entrepreneurs from a non-US Business school according to the 2015 Pitchbook data INSEAD's 185 graduates raised almost 2 billion USD in VC fund.^[42]

In 2016, the school's MBA program was ranked #5 worldwide for social and environmental impact by Corporate Knights magazine.^[43]

Partnerships and alliances

INSEAD has exchange programmes with

• Wharton School of the University of Pennsylvania (Alliance - launched in 2001)^[44][45][46]
• Kellogg School of Management (MBA exchange programme - launched in 2010)^[47]
• Paul H. Nitze School of Advanced International Studies at Johns Hopkins University in Washington, D.C. (Dual-Degree MA and MBA program - launched in 2011)
• Tsinghua University (Dual Executive MBA programme - launched in 2006)
• CEIBS (China Europe International Business School) (Executive Education programme - launched in 2012, MBA exchange launched in 2013)
• - INSEAD is a founding partner in the multidisciplinary Sorbonne University created in 2012^[48]
• Art Center College of Design

Research

Centres of excellence

INSEAD has 15 Research Centres conducting research in different business and geographical areas. These include:

• Centre for Decision Making and Risk Analysis (CDMRA)^[49]
• Emerging Markets Institute^[50]
• Healthcare Management Initiative^[51]
• INSEAD Africa Initiative^[52]
• INSEAD Blue Ocean Strategy Institute^[53]
• INSEAD Centre for Entrepreneurship (ICE)^[54]
• INSEAD Corporate Governance Initiative;^[55]
• INSEAD eLab^[56]
• INSEAD European Competitiveness Initiative^[57]
• INSEAD Global Leadership Centre (IGLC)^[58]
• INSEAD Global Private Equity Initiative (GPEI)^[59]
• INSEAD Innovation and Policy Initiative (IIPI)^[60]
• INSEAD Social Innovation Centre^[61]
• INSEAD Social Science Research Centre (ISSRC)^[62]
• INSEAD-Wharton Center for Global Research and Education^[63]
• Learning Innovation Centre^[64]
• Wendel International Centre for Family Enterprise^[65]
• Women@INSEAD^[66]

Teaching methods

Teaching methods at INSEAD include case studies, lectures, peer-to-peer learning, tutorials, group work, simulations and role-plays.

Case studies

The Case method is largely used in the classroom as a teaching method. Business case studies authored by INSEAD professors are the second most widely used in classrooms by business schools globally, after Harvard Business School's case studies.^[67]

The Business cases that have been designed at INSEAD have received many awards,^[67] are made available in Case clearing houses, and used by many other business schools.

Business simulation games

Business simulation games are largely used by INSEAD. Many of them have been designed by INSEAD faculties

Examples of Business simulation games that have been designed by INSEAD faculties^[68] and used in many institutions:

• The EIS simulation^[69] (Change management)
• FORAD^[70] (Finance)
• INDUSTRAT (Marketing)
• Markstrat (Marketing)

Innovation in education

A number of researches and initiatives are conducted at INSEAD to incorporate innovative learning approaches.

In particular centers conduct research in learning technologies and approaches such as:

• INSEAD CALT (the Centre of Advanced Learning Technologies).^[71] INSEAD CALT is and has been involved in many research projects, and in particular projects funded by the research programmes from the European Commission on approaches such as business simulations, or learning communities.
• INSEAD Learning Innovation Centre.^[72] INSEAD Learning Innovation Centre was funded to managing innovation in INSEAD programme design and delivery. For instance, INSEAD Learning Innovation Centre has introduced the use of Second Life virtual world as an education tool.^[73]
• INSEAD eLab.^[74] eLab is the INSEAD center that connects research sponsors and external collaborators interested in the area of Big Data and Data Analytics with INSEAD's expertise in this broad area. INSEAD eLab conducts research and supports teaching focused on data analytics business solutions, tools, frameworks, and research insights that can help academics and practitioners better capitalise on the vast opportunities the "world of data" creates. To achieve this, the centre involves INSEAD faculty with specific domain expertise (e.g. in Marketing, Economics, Operations, or Finance), senior researchers from different fields, engineers and data scientists, and collaborators from other academic institutions as well as the private sector. The centre also uses state-of-the-art data analytics and collaborative software development platforms, which enable both advanced data analytics approaches and seamless collaboration within INSEAD as well as with other institutions and sponsors.

Alumni

INSEAD has nine FT500 leaders currently, more than Stanford GSB and Wharton and second only to Harvard Business School.^[75]

INSEAD consistently ranks as one of the top Management Consulting programs for its graduates, with a significant percentage of the class ending up at Mckinsey, Bain, and Boston Consulting Group.

The Alumni Association was founded by a group of alumni in 1961, and works in close partnership with INSEAD to provide services to the global INSEAD alumni community of 46,000+ members in 171 countries.^[76] Many are members of the INSEAD International Alumni Association, which has 46 national alumni associations.^[77]

In addition to the national associations, INSEAD alumni have formed clubs and groups dedicated to specific industries or activities.^[78] These include the Hubert Society, Energy Club,^[79] the INSEAD Healthcare Alumni Network^[80] the Salamander Golf Society,^[81]

See also

• Blue Ocean Strategy - a book and strategy concept developed by INSEAD faculty
• Business school
• Executive education
• Management science

References

External links

Wikimedia Commons has media related to INSEAD.

• Official website

Coordinates: 48°24′19″N 2°41′07″E / 48.4054°N 2.6853°E / 48.4054; 2.6853