José Filipe Torres

José Filipe Torres

Jose Filipe Torres at The Berlin International Economics Congress in 2011
Born (1976-04-13) 13 April 1976
Nationality Portuguese
Occupation CEO of Bloom Consulting

José Filipe Torres (born 13 April 1976) is a Portuguese entrepreneur, spokesperson, country branding and nation branding expert.

Biography

Never having studied at a university, he started working as a paper cutter at the age of 18 for the publicity agency Novo Design (Brandia).[1] He became interested in the work of designers and his potential, which the company management realized, helped him study in New York and London.[2]] As of 2003, he is the CEO and Founder of Bloom Consulting, a company he set up in 2003 and, according to The Economist and other sources, he is cited as being "a world renowned specialist in country branding".[3] He was quoted by Forbes about nation branding, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment"[4] His clients include Spain and other international clients.[4]

In 2011, Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Brand Ranking.[5] and has been published all around the world including CNN

References

  1. ↑ "A Primeira Fronteira". 2009-11-26. Retrieved 2011-08-08.
  2. ↑ |url=http://www.dn.pt/inicio/interior.aspx?content_id=661290|title=Um português que ama Portugal a partir de Espanha|date=2007-07-14|accessdate=2011-08-08
  3. ↑ "Country branding consultant Jose Filipe Torres on branding Serbia". The Economist. 2006-11-11.
  4. 1 2 "World's Most Well-Liked Countries". Forbes. 2010-05-09. Retrieved 2011-08-04.
  5. ↑ http://countrybrandingwiki.org/index.php/Rankings_-_Country_by_Country#Bloom_Consulting_Country_Brand_Ranking_Methodology
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