Juicy Juice

Nestlé Juicy Juice logo

Juicy Juice is a brand of juices and juice concentrates geared toward children and sold in the United States using the slogan "The very best juice for the very best kids."[1] Juicy Juice was introduced by Libby's (a subsidiary of Nestlé) in 1977.[2] Prior to March 2006, it was known as Libby's Juicy Juice. It was then labeled under the Nestlé parent brand. In 2014, Nestlé sold Juicy Juice to Brynwood Partners.[3]

Manufacture

Juicy Juice is manufactured in Ocean Spray production facilities, as a result of a 2002 joint agreement between Nestlé and Ocean Spray.[4]

Advertising

In 2009, Nestlé tested an innovative online ad that included moderated Twitter comments.[5]

The PBS Kids show "Arthur" used Juicy Juice as an advertisement since 1996 up to at least 2005.

Juicy Juice ventured into NASCAR for a one race deal with Sprint Cup Series driver Ricky Stenhouse Jr. where he came home in 13th at Charlotte.

References

  1. ↑ Juicy Juice Channel on YouTube As of May 29, 2010 the channel prominently featured the slogan.
  2. ↑ http://www.juicyjuice.com/about/mission.aspx
  3. ↑ Nestlé to Sell Juicy Juice Brand to Brynwood Partners
  4. ↑ "Ocean Spray, Nestlé make juice deal". Milwaukee Journal Sentinel. 26 January 2002. Retrieved 28 July 2012.
  5. ↑ Phoenix, Claire. "Nestlé uses live ‘tweets’ in ad campaign", FoodBev.com, 19 June 2009.
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