List of mergers and acquisitions by Alphabet

This incomplete list is frequently updated to include new information.
Google's logo

Google is a computer software and a web search engine company that has been acquiring, on average, more than one company per week since 2010.[1] The table below is an incomplete list of acquisitions, with each acquisition listed being for the respective company in its entirety, unless otherwise specified. The acquisition date listed is the date of the agreement between Google and the acquisition subject. As Google is headquartered in the United States, acquisition is listed in US dollars. If the price of an acquisition is unlisted, then it is undisclosed. If the Google service that is derived from the acquired company is known, then it is also listed here. Google itself was re-organized into a subsidiary of a larger holding company known as Alphabet Inc. in 2015.

Timeline of Google products, services, and acquisitions

As of June 2016, Google has acquired over 190 companies with its largest acquisition being the purchase of Motorola Mobility, a mobile device manufacturing company, for $12.5 billion. Most of the firms acquired by Google are based in the United States, and, in turn, most of these are based in or around the San Francisco Bay Area. To date, Google has divested itself of four[2] business units: Frommers, which was sold back to Arthur Frommer in April 2012;[3] SketchUp, which was sold to Trimble in April 2012;,[4] Boston Dynamics in early 2016 and Google Radio Automation, which was sold to WideOrbit in 2009.[5]

Many Google products originated as services provided by companies that Google has since acquired. For example, Google's first acquisition was the Usenet company Deja News, and its services became Google Groups. Similarly, Google acquired Dodgeball, a social networking service company, and eventually replaced it with Google Latitude. Other acquisitions include web application company JotSpot, which became Google Sites; Voice over IP company GrandCentral, which became Google Voice; and video hosting service company Next New Networks, which became YouTube Next Lab and Audience Development Group. CEO Larry Page has explained that potential acquisition candidates must pass a sort of "toothbrush test": Are their products potentially useful once or twice a day, and do they improve your life?[6]

Following the acquisition of Israel-based startup Waze in June 2013, Google submitted a 10-Q filing with the Securities Exchange Commission (SEC) that revealed that the corporation spent $1.3 billion on acquisitions during the first half of 2013, with $966 million of that total going to Waze.[7]

List of mergers and acquisitions

Acquisition date Google company Business Country list Price Used as or integrated with Refs
February 12, 2001 Deja Usenet  USA — Google Groups [8]
September 20, 2001 Outride Web search engine  USA — Google Personalized Search [9]
February 2003 Pyra Labs Weblog software  USA — Blogger [10]
April 2003 Neotonic Software Customer relationship management  USA — Google Groups, Gmail [11]
April 2003 Applied Semantics Online advertising  USA $102,000,000 AdSense, AdWords [12][13]
September 30, 2003 Kaltix Web search engine  USA — iGoogle [14]
October 2003 Sprinks Online advertising  USA — AdSense, AdWords [15]
October 2003 Genius Labs Blogging  USA — Blogger [16]
May 10, 2004 Ignite Logic HTML editor  USA — Google Sites [17]
July 13, 2004 Picasa Image organizer  USA — Picasa, Blogger [18]
September 2004 ZipDash Traffic analysis  USA — Google Maps [19]
October 2004 Where2 Map analysis  AUS — Google Maps [20]
October 27, 2004 Keyhole, Inc Map analysis  USA — Google Maps, Google Earth [21]
March 28, 2005 Urchin Software Corporation Web analytics  USA — Google Analytics [22]
May 12, 2005 Dodgeball Social networking service  USA — Google Latitude [23]
July 19, 2005 Akwan Information Technologies Search engines  BRA — Internet backbone [24]
July 2005 Reqwireless Mobile browser  CAN — Google Mobile [25]
August 17, 2005 Android Mobile software  USA $50,000,000 Android [26][27]
November 2005 Skia Graphics software  USA — Android, Google Chrome [28]
December 27, 2005 Phatbits Widget engine  USA — Google Desktop [29]
December 31, 2005 allPAY GmbH Mobile software  GER — Google Mobile [30]
December 31, 2005 bruNET GmbH Mobile software  GER — Google Mobile [30]
January 17, 2006 dMarc Broadcasting Advertising  USA $102,000,000 AdSense [31]
February 14, 2006 Measure Map Weblog software  USA — Google Analytics [32]
March 9, 2006 Upstartle Word processor  USA — Google Docs [33]
March 14, 2006 @Last Software 3D modeling software  USA — Google Sketchup [34]
April 9, 2006 Orion Web search engine  AUS — Google Search [35]
June 1, 2006 2Web Technologies Online spreadsheets  USA — Google Spreadsheet [36][37]
August 15, 2006 Neven Vision Germany GmbH Computer vision  GER — Picasa, Google Goggles [38]
October 9, 2006 YouTube Video sharing  USA $1,650,000,000 YouTube [39][40]
October 31, 2006 JotSpot Web application  USA — Google Sites [41]
December 18, 2006 Endoxon Mapping   CHE $28,000,000 Google Maps [42]
February 16, 2007 Adscape In-game advertising  USA $23,000,000 AdSense [43]
March 16, 2007 Trendalyzer Statistical software  SWE — Google Analytics [44]
April 17, 2007 Tonic Systems Presentation program  USA — Google Docs [45]
April 19, 2007 Marratech Videoconferencing  SWE $15,000,000 Google Talk, Google Hangouts [46]
April 13, 2007 DoubleClick Online advertising  USA $3,100,000,000 AdSense [47][48][49]
May 11, 2007 GreenBorder Computer security  USA — Google Chrome [50]
June 1, 2007 Panoramio Photo sharing  ESP — Panoramio [51]
June 3, 2007 FeedBurner Web feed  USA $100,000,000 FeedBurner [52]
June 5, 2007 PeakStream Parallel processing  USA — Android [53]
June 19, 2007 Zenter Presentation program  USA — Google Docs [54]
July 2, 2007 GrandCentral Voice over IP  USA $45,000,000 Google Voice [55][56]
July 20, 2007 ImageAmerica Aerial photography  USA — Google Maps [57]
July 9, 2007 Postini Communications security  USA $625,000,000 Gmail [58]
September 27, 2007 Zingku Social networking service  USA — Google Mobile [59]
October 9, 2007 Jaiku Microblogging  FIN — Google Mobile [60]
July 30, 2008 Omnisio Online video  USA $15,000,000 YouTube [61]
September 12, 2008 TNC Weblog software  KOR — Blogger [62]
August 5, 2009 On2 Video compression  USA $133,000,000 WebM, YouTube [63]
September 16, 2009 reCAPTCHA Security  USA — Google Books [64]
November 9, 2009 AdMob Mobile advertising  USA $750,000,000 DoubleClick, Invite Media [65]
November 9, 2009 Gizmo5 Voice over IP  USA $30,000,000 Google Talk, Google Hangouts [66]
November 23, 2009 Teracent Online advertising  USA — AdSense [67]
December 4, 2009 AppJet Collaborative real-time editor  USA — Google Wave, Google Docs [68]
February 12, 2010 Aardvark Social search  USA $50,000,000 Aardvark [69]
February 17, 2010 reMail Email search  USA — Gmail [70]
March 1, 2010 Picnik Photo editing  USA — Picasa [71][72]
March 5, 2010 DocVerse Microsoft Office files sharing site  USA $25,000,000 Google Docs [73]
April 2, 2010 Episodic Online video platform start-up  USA — YouTube [74]
April 12, 2010 PlinkArt Visual search engine  UK — Google Goggles [75]
April 20, 2010 Agnilux Server CPUs  USA — Android [76]
April 27, 2010 LabPixies Gadgets  ISR — iGoogle, Android [77]
April 30, 2010 BumpTop Desktop environment  CAN $30,000,000 Android [78]
May 18, 2010 Global IP Solutions Video and audio compression  USA $68,200,000 WebRTC [79]
May 20, 2010 Simplify Media Music streaming  USA — Android [80]
May 21, 2010 Ruba.com Travel  USA — iGoogle [81]
June 3, 2010 Invite Media Advertising  USA $81,000,000 DoubleClick [82]
July 16, 2010 Metaweb Semantic search  USA — Google Search [83]
August 2010 Zetawire Mobile payment, NFC  CAN — Android, Google Wallet, Google Checkout [84]
August 4, 2010 Instantiations Java/Eclipse/AJAX developer tools  USA — Google Web Toolkit [85][86]
August 5, 2010 Slide.com Social gaming  USA $228,000,000 Google+, Orkut, Google Play [87]
August 10, 2010 Jambool Social Gold payment  USA $70,000,000 Google+, Orkut [88]
August 15, 2010 Like.com Visual search engine  USA $100,000,000 Google Shopping [89][90]
August 30, 2010 Angstro Social networking service  USA — Google, Google Alert [91]
August 30, 2010 SocialDeck, Inc. Social gaming  CAN — Google, Google+ [92]
September 13, 2010 Quiksee Online video  ISR $10,000,000 Google Maps [93]
September 28, 2010 Plannr Schedule management  USA — Google+ [94][95]
October 1, 2010 BlindType Touch typing  GRE — Android [96][97]
December 3, 2010 Phonetic Arts Speech synthesis  UK — Google Voice, Google Translate [98]
December 3, 2010 Widevine Technologies DRM  USA — Google TV [99]
January 13, 2011 eBook Technologies E-book  USA — Google Books [100]
January 25, 2011 SayNow Voice recognition  USA — Google Voice [101]
March 1, 2011 Zynamics Security  GER — Project Zero (Google) [102][103]
March 7, 2011 BeatThatQuote.com Price comparison service  UK $65,000,000 Google Shopping [104][105]
March 7, 2011 Next New Networks Online video  USA — YouTube [106]
March 16, 2011 Green Parrot Pictures Digital video  IRL — YouTube [107]
April 8, 2011 PushLife Service provider  CAN $25,000,000 Google Play [108]
April 12, 2011 [109] ITA Software Travel technology  USA $676,000,000 Google Flights [110]
April 26, 2011 TalkBin Mobile software  USA — Android [111]
May 23, 2011 Sparkbuy Product search  USA — Google Shopping [112]
June 3, 2011 PostRank Social media analytics service  CAN — Google+ Google Analytics [113]
June 9, 2011 Admeld Online advertising  USA $400,000,000 DoubleClick, Invite Media [114][115]
June 18, 2011 SageTV Media center  USA — Google TV, Google Fiber, Android TV [116]
July 8, 2011 Punchd Loyalty program  USA — Google Offers [117][118]
July 21, 2011 Fridge Social groups  USA — Google+ [119]
July 23, 2011 PittPatt Facial recognition system  USA — Android [120][121]
August 1, 2011 Dealmap One deal a day service  USA — Google Offers [122]
August 15, 2011 Motorola Mobility Mobile device manufacturer  USA $12,500,000,000 Android, Google TV, Android TV, Patent portfolio [123]
September 7, 2011 Zave Networks Digital coupons  USA — Google Offers [124]
September 8, 2011 Zagat Restaurant reviews  USA $151,000,000 Google Places, Google Maps [125][126][127]
September 19, 2011 DailyDeal One deal a day service  GER $114,000,000 Google Offers [128]
October 11, 2011 SocialGrapple Social media analytics service  CAN — Google+ Google Analytics [129]
November 10, 2011 Apture Instantaneous search  USA — Google Search [130]
November 14, 2011 Katango Social circle organization  USA — Google+ [131]
December 9, 2011 RightsFlow Music rights management  USA — YouTube [132]
December 13, 2011 Clever Sense Mobile apps  USA — Android [133]
March 16, 2012 Milk, Inc Social networking service  USA — Google+ [134]
April 2, 2012 TxVia Online Payment  USA — Google Wallet, Google Checkout [135]
June 4, 2012 Meebo Instant Messaging  USA $100,000,000 Google Hangouts [136]
June 5, 2012 Quickoffice Productivity Suite  USA — Google Docs [137]
July 20, 2012 Sparrow Mobile apps  FRA $25,000,000 Gmail [138][139][140]
2012 WIMM Labs Android powered smartwatches  USA — Android [141]
August 1, 2012 Wildfire Interactive Social media marketing  USA $450,000,000 Google, Google+ [142]
September 7, 2012 VirusTotal.com Security  ESP — [143][144]
September 17, 2012 Nik Software, Inc. Photography  USA — Google, Android [145][146][147]
October 1, 2012 Viewdle Facial recognition  UKR $45,000,000 Android [148][149]
November 28, 2012 Incentive Targeting Inc. Digital coupons  USA — Google Offers [150][151]
November 30, 2012 BufferBox Package delivery  CAN $17,000,000 Google Shopping, Android [152][153]
February 6, 2013 Channel Intelligence Product ecommerce  USA $125,000,000 Google Shopping [154]
March 12, 2013 DNNresearch Inc. Deep Neural Networks  CAN — Google, X [155]
March 15, 2013 Talaria Technologies Cloud computing  USA — Google Cloud [156]
April 12, 2013 Behavio Social Prediction  USA — Google Now [157]
April 23, 2013 Wavii Natural Language Processing  USA $30,000,000 Google Knowledge Graph [158]
May 23, 2013 Makani Power Airborne wind turbines  USA — X [159]
June 11, 2013 Waze GPS navigation software  ISR $966,000,000 Google Maps [7]
September 16, 2013 Bump Mobile software  USA — Google Photos [160]
October 2, 2013 Flutter Gesture recognition technology  USA $40,000,000 Google, Android, X [161]
October 22, 2013 FlexyCore DroidBooster App for Android  FRA $23,000,000 Android [162]
December 2, 2013 SCHAFT, Inc. Robotics, humanoid robots  JPN — X [163]
December 3, 2013 Industrial Perception Robotic arms, computer vision  USA — X [163]
December 4, 2013 Redwood Robotics Robotic arms  USA — X [163]
December 5, 2013 Meka Robotics Robots  USA — X [163]
December 6, 2013 Holomni Robotic wheels  USA — X [163]
December 7, 2013 Bot & Dolly Robotic cameras  USA — X [163]
December 8, 2013 Autofuss Ads and Design  USA — X [163]
December 10, 2013 Boston Dynamics Robotics  USA — X [163][164]
January 4, 2014 Bitspin Timely App for Android   CHE — Android [165]
January 13, 2014 Nest Labs Home automation  USA $3,200,000,000 Nest Labs [166][167]
January 15, 2014 Impermium Internet security  USA — Project Zero (Google) [168]
January 26, 2014 DeepMind Technologies Artificial intelligence  UK $625,000,000 Google DeepMind [169][170]
February 16, 2014 SlickLogin Internet Security  ISR — Project Zero (Google) [171]
February 21, 2014 spider.io Anti-click fraud  UK — DoubleClick, Adsense [172]
March 12, 2014 GreenThrottle Gadgets  USA — Android [173][174]
April 14, 2014 Titan Aerospace High-altitude UAVs  USA — Project Loon [175][176][177]
May 2, 2014 Rangespan E-commerce  UK — Google Shopping [178]
May 6, 2014 Adometry Online advertising attribution  USA — Google Analytics AdSense [179]
May 7, 2014 Appetas Restaurant website creation  USA — Zagat [180]
May 7, 2014 Stackdriver Cloud computing  USA — Google Cloud Platform [181]
May 7, 2014 MyEnergy Online energy usage monitoring  USA — Nest Labs [182]
May 16, 2014 Quest Visual Augmented reality  USA — Google Translate [183]
May 19, 2014 Divide Mobile device management  USA — Android for Work [184]
June 10, 2014 Skybox Imaging Satellite  USA $500,000,000 Google Maps, Project Loon [185]
June 19, 2014 mDialog Online advertising  CAN — DoubleClick [186]
June 19, 2014 Alpental Technologies Wireless  USA — Google [186]
June 20, 2014 Dropcam Home monitoring  USA $555,000,000 Nest Labs [187]
June 25, 2014 Appurify Automated application testing  USA — Android [188]
July 1, 2014 Songza Music streaming  USA — Google Play, Android TV [189]
July 23, 2014 drawElements Graphics compatibility testing  FIN — Android [190]
August 6, 2014 Emu IM client  USA — Google Hangouts, Google Now [191]
August 6, 2014 Director Mobile video  USA — YouTube, Android [192]
August 17, 2014 Jetpac Artificial intelligence, image recognition  USA — Picasa [193]
August 23, 2014 Gecko Design Design  USA — X [194]
August 26, 2014 Zync Render Cloud-based visual effects software  USA — Google Cloud Platform [195]
September 10, 2014 Lift Labs Liftware  USA — Verily [196]
September 11, 2014 Polar Social polling  USA — Google+ [197]
October 21, 2014 Firebase Data synchronization  USA — Google Cloud Platform [198]
October 23, 2014 Dark Blue Labs Artificial intelligence  UK £tens of millions Google DeepMind [199]
October 24, 2014 Revolv Home automation  USA — Nest Labs [200]
November 19, 2014 RelativeWave Mobile software prototyping  USA — Android [201]
December 17, 2014 Vidmaker Video editing  USA — YouTube [202]
February 4, 2015 Launchpad Toys Child-friendly apps  USA — YouTube for Kids [203][204]
February 8, 2015 Odysee Multimedia sharing and storage  USA — Google+ [205]
February 23, 2015 Softcard Mobile payments  USA — Android Pay [206][207]
February 24, 2015 Red Hot Labs App advertising and discovery  USA — Google Play [208]
April 16, 2015 Thrive Audio Surround sound technology  IRE — Google Cardboard [209]
April 16, 2015 Tilt Brush 3D painting  USA — Google Cardboard [209]
May 4, 2015 Timeful Mobile software  USA — Google Inbox, Google Calendar [210]
May 28, 2015 Pulse.io Mobile app optimizer  USA --- Android [211]
July 21, 2015 Pixate Mobile software prototyping  USA — Android [212]
September 21, 2015 Oyster E-book subscriptions  USA — Google Play Books [213]
September 30, 2015 Jibe Mobile Rich Communication Services  USA — Android [214]
June 18, 2015 Agawi Mobile application streaming  USA — Android, Google Play [215]
October 17, 2015 Digisfera 360-degree photography  POR — Street View [216]
November 11, 2015 Fly Labs Video editing  USA — Google Photos [217]
November 11, 2015 bebop Cloud software  USA $380,000,000 Google Cloud Platform [218]
February 12, 2016 BandPage Artists platform  USA — YouTube [219]
February 18, 2016 Pie Enterprise communications  SGP — Spaces (app) [220]
May 2, 2016 Synergyse Interactive tutorials  CAN — Google Docs [221]
June 22, 2016 Webpass Internet service provider  USA — Google Fiber [222]
July 6, 2016 Moodstocks Image recognition  FRA — Google Photos [223]
July 8, 2016 Anvato Cloud-based video services  USA — Google Cloud Platform [224]
July 12, 2016 Kifi Link management  USA — Spaces (app) [225]
July 27, 2016 LaunchKit Mobile tool maker  USA — Android [226]
August 8, 2016 Orbitera Cloud software  USA $100,000,000 Google Cloud Platform [227]
September 8, 2016 Apigee API management and predictive analytics  USA $625,000,000 Google Cloud Platform [228]
September 15, 2016 Urban Engines Location based analytics  USA Google Maps [229][230]
September 19, 2016 API.AI Natural Language Interfaces  USA [231]
October 11, 2016 FameBit Branded content YouTube [232]
October 24, 2016 Eyefluence Virtual Reality Interaction [233][234]

See also

References

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