Love's Great Adventure

"Love's Great Adventure"
Single by Ultravox
from the album The Collection
B-side "White China" (Live)
"Man of Two Worlds" (Instrumental)
Released 12 October 1984
Format 7" vinyl, 12" vinyl
Recorded 1984
Genre Synthpop, pop rock, new wave
Length 3:04
5:40 (Extended version)
Label Chrysalis
Writer(s) Warren Cann, Chris Cross, Billy Currie, Midge Ure
Producer(s) Ultravox
Ultravox singles chronology
"Heart of the Country"
(1984)		 "Love's Great Adventure"
(1984)		 "Same Old Story"
(1986)

"Love's Great Adventure" is a single released by Ultravox on 12 October 1984.[1] Having enjoyed massive radio airplay that autumn, the single became Ultravox's thirteenth Top 30 single in Britiain, and was their last major hit in the UK, peaking at #12 in the UK Singles Chart.[2] The style of this single is different from any of their preceding Lament singles, aiming for a more lightweight, pop-oriented approach.

The music video features the band members in a humorous parody of Indiana Jones, with Midge Ure being chased across deserts and forests by a ruthless treasure hunter. Midge Ure stated in his autobiography, If I Was, that the aim of the single and its video was to promote Ultravox as having a sense of humour, away from the seriousness of their previous releases. Also in the video is Ure's future wife Annabel Giles. The music in the video stops halfway through where a seemingly exhausted Midge Ure, tired from minutes of endless running around has to sit down for a moment and take a breather. He rests for a moment then takes a breath before standing up recovered and continuing with the song at which point the music starts up once again.

The song, based on a riff for a Levi's jeans commercial which was not taken up by the company, was not released on a studio album, instead appearing on their 1984 compilation album The Collection.

Track listing

7" version

  1. "Love's Great Adventure" – 3:04
  2. "White China (Live)" – 3:43

12" version

  1. "Love's Great Adventure (Extended Version)" – 5:40
  2. "White China (Live)" – 3:43
  3. "Man Of Two Worlds (Instrumental)" – 4:32

References

  1. ↑ "Record News". NME. London, England: IPC Media: 51. 6 October 1984.
  2. ↑ "Chart Stats - Ultravox - Love's Great Adventure". Retrieved 9 January 2010.


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