Mamonde

Mamonde
Headquarters Seoul, South Korea
Area served
 Worldwide
Products Skincare
Parent Amore Pacific
Website http://www.mamonde.co.kr/

Mamonde (Hangul: 마몽드) is a South Korean skincare and cosmetics brand owned by Amore Pacific.[1]

Mamonde was launched by Amore Pacific in 1991.[2] The brand name comes from Ma Monde which is a combination of the words My and World in French.[3]

History

Amore Pacific, one of the largest cosmetics companies in South Korea, created Mamonde in 1991.[2]

In 2005, Mamonde was launched in China.[2][4] By July 2013, its products are sold at 900 department stores and over 2,500 cosmetics stores in 270 cities in China.[5]

On July 12, 2013, Mamonde opened its flagship store in Myeong-dong.[6] In the same month, Mamonde was launched in Thailand.[7]

Products

Mamonde has a wide range of makeup and skin care products. They use flowers such as camellia, lotus and jasmine as ingredients for their products.[8] Their products include the Age control ultra repair cream,[9] Advanced Self Control Massage Cream, Rose Water Toner, Soft Bloom Makeup Base and the Total Solution Moisture Cream.[10][11]

Spokespersons and models

In 2011, actress Han Ji-min was chosen as the new endorser of Mamonde.[12] In the same year, Super Junior's Choi Siwon became Mamonde's first male endorser.[13]

In March 2012, Girls' Generation's Kwon Yuri joined Siwon as a main model of Mamonde.[14]

On April 2, 2014, actress Park Shin-hye became the new face of Mamonde.[15]

References

  1. ↑ http://en.amorepacific.com/brand/brand_mamonde.jsp
  2. 1 2 3 http://www.mamonde.co.kr/ko/brand/brand-history.html
  3. ↑ http://www.mamonde.co.kr/ko/brand/brand-concept.html
  4. ↑ "AMOREPACIFIC: Goal to be No 1 in China". China Daily. 28 June 2013. Retrieved 2014-02-23.
  5. ↑ "AmorePacific on a Roll in China". News World. 29 July 2013. Retrieved 2014-02-25.
  6. ↑ "마몽드, 명동에 단독 플래그십 스토어 오픈". newswire.co.kr. Retrieved 2014-02-23.
  7. ↑ "Mamonde the 1st launch in Thailand". cosmenet.in.th. 28 August 2013. Retrieved 2014-02-25.
  8. ↑ "About Mamonde". Amore Canada. Retrieved 2014-08-15.
  9. ↑ Park Jin-hai (16 April 2013). "K- beauty products hot overseas". The Korea Times. Retrieved 2014-08-15.
  10. ↑ "Mamonde New & Best Seller". Amore Canada. Retrieved 2014-08-15.
  11. ↑ "Our Mamonde Products". Amore Canada. Retrieved 2014-08-15.
  12. ↑ "Actress Jimin Han, selected as the new face of Mamonde". Amore Pacific. 23 November 2011. Retrieved 2014-02-25.
  13. ↑ "Super Junior's Siwon is the first male model to endorse cosmetics brand 'Mamonde'". Allkpop. 21 September 2011. Retrieved 2014-02-25.
  14. ↑ "Yuri to Endorse Cosmetics Brand 'Mamonde'". Soshified. 30 March 2012. Retrieved 2014-02-23.
  15. ↑ "마몽드, 새 얼굴에 '배우 박신혜'". edaily.co.kr. 2 April 2014. Retrieved 2014-02-14.


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