Mossant
Mossant poster painted by Leonetto Cappiello (1935).
Mossant was a famous brand of hat manufactured in France and well known in the United States for most of the twentieth century. The company was founded by Charles Mossant in the nineteenth century, and by 1929 more than 2,000 hats a day were being produced. Half of them were directly shipped to the U.S.; Hat production ended in 1998.[1] The Mossant factory was in Bourg-de-Péage and it has been renovated as a commercial centre.[2]
The brand is still known worldwide for its advertising posters;[3] its most famous advertisement was the poster by Leonetto Cappiello shown at right.
Notes
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