MullenLowe Profero
 | |
| Industry | Digital Marketing |
|---|---|
| Founded | 25 March 1998 |
| Headquarters | United Kingdom |
Key people |
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| Services | Digital Advertising |
Number of employees | 650+ |
| Website |
www |
MullenLowe Profero is a full service, integrated digital marketing agency operating across twelve offices, with over 600 employees globally. Its services typically include digital marketing, creative, media, technology, UX and strategy. It is the global network of MullenLowe Profero and part of the Interpublic Group.
History
Profero launched on 25 March 1998 by brothers Daryl & Wayne Arnold "having found finance by maxing out their credit cards."[1] During the same year Profero acquired Sky (UK and Ireland) as an early client, by October 1998 Profero delivered a fully integrated campaign and was known to be the first and only organisation to "own" the internet in the UK for an entire day.[2] Since 1998 Profero Group have produced over 4,000 campaigns for clients including M&S, COI and Western Union, the company has expanded into Europe, Asia and Australia. In 2000 Profero become the first digital agency to join the Institute of Practitioners in Advertising.[3] A move that led to further development of the company and press the need for regional offices. From 2000 to 2010 Profero opened offices across the world to develop their global offering (London, Sydney, Shanghai, Hong Kong, Singapore, Tokyo Beijing, New York City, and Seoul). Profero were responsible for the concept behind Factory Shanghai in Shanghai, China.
During April 2012 "Profero Group" put a majority stake into VOX collective creating "Voxprofero". Profero’s second expansion in America, the merger has been seen as a move to increase the "Profero Group" influence across Latin American markets.[4]
On 21 January 2014, Profero was acquired by Lowe & Partners, and is now operating globally as MullenLowe Profero.[5]
References
- ↑ https://www.facebook.com/proferoglobal facebook “founded”
- ↑ http://www.minonline.com/mmag/21-Most-Intriguing-Wayne-Arnold_5628.html|October 1998: Became the first and only organization to "own" the Internet in the U.K. for a day with its fully integrated campaign for Sky Digital
- ↑ IPA elects new members - 7 March 2000
- ↑ Digital Shop Profero Buys Majority Stake in Vox Collective | Agency News - Advertising Age
- ↑ http://www.loweprofero.com/press/en/global/lowe-partners-and-profero-form-lowe-profero-group