Pacific Southwest Airlines

Pacific Southwest Airlines

IATA ICAO Callsign PS PSA PSA
Founded	1949
Commenced operations	1949
Ceased operations	1988 (integrated into USAir)
Hubs	Los Angeles International Airport San Diego International Airport San Francisco International Airport
Airport lounge	Presidents Club
Fleet size	75
Destinations	31
Company slogan	Catch our Smile
Parent company	PSA Inc. (1949–1986) USAir (1987–1988)
Headquarters	San Diego, California
Key people	Kenny Friedkin (Founder and Original President) Jean Friedkin (Founder and Original Vice President) Eleanor Glithero (PSA's first employee)

Pacific Southwest Airlines (PSA) was a United States airline headquartered in San Diego, California, that operated from 1949 to 1988. It was the first large discount airline in the United States. PSA called itself "The World's Friendliest Airline" and painted a smile on the nose of its airplanes, the PSA Grinningbirds. Opinion L.A. of the Los Angeles Times called PSA "practically the unofficial flag carrier airline of California for almost 40 years."^[1] The airline initially operated as an intrastate air carrier wholly within California before expanding to other destinations in other states following the Airline Deregulation Act of 1978.

PSA was one of the four airlines that formed US Airways, the others being America West Airlines, Piedmont Airlines and Allegheny Airlines. PSA was merged into USAir in 1988. USAir then changed its name to US Airways which in turn merged with American Airlines in 2013.

PSA's Boeing customer number was 14. Following the acquisition by and merger with USAir, the PSA name was given to Jetstream International Airlines by US Airways to preserve the PSA name and trademarks.

History

A Lockheed L-188 Electra of PSA in flight around 1959.

PSA 1953 logo

A PSA Boeing 737-200 with the “smiling” livery in 1974.

Kenny Friedkin founded the airline in 1949 with a $1,000-a-month leased Douglas DC-3. Friedkin obtained information from a travel agent upon starting the airline due to lessons learned from a failed precursor airline (Friedkin Airlines).^[2] The DC-3 inaugurated a weekly round trip from San Diego to Oakland via Burbank. Reservations were initially taken from a World War II surplus latrine refitted as a ticket office. In 1951, PSA flights moved from Oakland to San Francisco International. In 1955, PSA bought two Douglas DC-4s from Capital Airlines and painted boxes around the windows to make the planes resemble the Douglas DC-6.

In January 1958, it scheduled 37 DC-4s a week Burbank to San Francisco (29 of which originated in San Diego) and four nonstop flights San Diego to San Francisco; the fare from Burbank to San Francisco was $9.99. United, Western and TWA then had 241 non-stop flights each week from Los Angeles to San Francisco and 49 flights a week Burbank-San Francisco. About half of their flights were First Class only ($22.05); the rest carried coach passengers for $13.50. (All fares were subject to 10% federal tax.) Later in 1958, PSA shifted some flights from Burbank to Los Angeles; that year it carried 296,000 passengers.

In November 1959 PSA began flying Lockheed L-188 Electra turboprops^[3] with 92 seats and a six-seat lounge, replacing 70-seat DC-4s. Boeing 727-114s, Boeing 727-214s and Boeing 737-214s replaced the Electras in 1966-70. The May 1965 OAG shows 103 Electras a week Los Angeles to San Francisco, 32 a week Los Angeles to Oakland, 34 a week Burbank to San Francisco and 5 a week San Diego to San Francisco. Los Angeles-San Francisco was scheduled for 60 minutes, Burbank-San Francisco was 55. In 1966 PSA started flying to San Jose, and in 1967 to Sacramento Executive Airport; later that year they and everyone else moved to then new Sacramento International Airport. Ontario was added in 1968 and Long Beach, Fresno and Stockton in 1971–72. Starting in 1974 PSA briefly operated several wide body Lockheed L-1011 TriStar jetliners until 1976 before deeming them unprofitable and selling them; PSA's L-1011-1s were unique in having lower deck seating.^[4] The L-1011s flew intrastate routings of Los Angeles-San Francisco, Los Angeles-San Francisco-Sacramento and San Diego-Los Angeles-San Francisco. PSA was the only intrastate air carrier in the U.S. ever to operate wide body jetliners. Electras returned in 1975 for flights to Lake Tahoe that ended in 1979. (Lake Tahoe, in the Sierra Nevada Mountains, did not allow airline jets until the 1980s although Pacific Air Lines briefly operated Boeing 727-100 jetliners into Lake Tahoe in 1966.) Major intrastate competitor Air California also flew Electras to Lake Tahoe until 1979-80 but then returned to Lake Tahoe as AirCal with McDonnell Douglas MD-80s and Boeing 737-300s after the jet ban ended. PSA never served Lake Tahoe again after retiring its Electras.

After airline deregulation, PSA expanded beyond California to Reno, Las Vegas, Salt Lake City, Phoenix, Tucson and Albuquerque. Its first flight beyond California was Oakland to Reno in December 1978. The airline introduced automated ticketing and check-in machines at several airports and briefly flew to Cabo San Lucas in Mexico. When PSA's plan to buy the assets of Braniff International Airways fell through, the airline expanded its network north to Washington, Oregon and Idaho. PSA used new BAe 146s to smaller airports like Eureka, California, and Concord, California. PSA held a "Name the Plane" contest, publicized in full-page newspaper advertisements, to name the fleet, with the prize being a private flight for the winner and 99 friends. The winning entry was Smiliner^[5] submitted by Dr. Hugh Jordan of Whittier, California.^[6]

In 1986, Western and AirCal were purchased (by Delta Air Lines and American Airlines respectively).

An hour after the AirCal deal was announced PSA agreed to merge with USAir, which was completed in 1987. At the time, PSA was in talks with Boeing about acquiring a Boeing 757-200 but never ordered it. PSA's last flight was on April 8, 1988. The PSA route network slowly disintegrated within USAir and was gone by 1994. Most of the former airline's assets were scrapped or moved to USAir's hubs on the East Coast. PSA's base at San Diego International Airport was gutted and is now that airport's commuter terminal. PSA had planned from the start to become a nationwide carrier, but this never came to fruition. By the time of the merger, PSA's route system covered the western United States as far east as Colorado and New Mexico, and as far north as Washington state.

In the San Diego Aerospace Museum a display showcases PSA, the city's home town airline.

PSA was one of the sponsors of The Dating Game TV show on ABC from 1965 to 1973.

US Airways Airbus A319 painted in PSA's livery

After the 2005 merger of US Airways and America West, a US Airways Airbus A319 was repainted in PSA's livery as one of four heritage aircraft commemorating the airlines that had merged to form the present-day US Airways. The aircraft was dedicated at San Diego International Airport's commuter terminal (PSA's former operations base) on March 30, 2006, and flew routes similar to PSA's.

Corporate culture

PSA was known for its sense of humor. Founder Ken Friedkin wore Hawaiian shirts and encouraged his pilots and stewardesses to joke with passengers. Its slogan was "The World's Friendliest Airline", and its recognizable trademark was a smile painted on the nose of each plane and an accompanying advertising campaign declaring "Catch Our Smile".^[7] Because of the major San Diego flight schedule and its discount fares, military personnel nicknamed PSA the "Poor Sailor's Airline."^[8] After PSA was bought by USAir, ex-PSA mechanics would occasionally paint smiles on USAir planes as a joke.^[9]

An example of the PSA smile on one of its Lockheed L-1011 TriStars.

During the 1960s, PSA was also known for the brightly colored flight attendant uniforms that included miniskirts. In the early 1970s, the fashion changed to hotpants.^[8] One PSA flight attendant, Marilyn Tritt, wrote a book about her tenure at the company titled Long Legs and Short Nights (ISBN 0-9649577-0-1).

Management diversified in the early 1970s into a broadcasting venture called PSA Broadcasting. Radio stations were purchased in Sacramento (96.9 KPSC later KEZC), San Jose (106.5 KEZD later KEZR), Los Angeles (107.5 KPSA later KLVE) and San Diego (102.9 KEZL now KLQV). All ran easy listening formats (hence EZ call letter combinations). The idea was to keep some of the airline's advertising dollars within the broadcasting company as well as collect some co-op (co-operative advertising) from businesses doing business with the airline. These stations were sold to various interests in the late 1970s.

PSA flight attendants disembarking from one of the company's aircraft.

Throughout PSA's lifetime as an airline, the flight attendants, with their humor, over-the-top passenger service, and sense of duty, helped to create a loyal passenger following. One flight attendant, Sandy Daniels, with the help of a frequent flyer, started the "Precious Stewardess Association". Frequent fliers would bring tasty treats to the crew, particularly on morning flights. In turn, PSA started the "Precious Passenger Association", with certificates and free drinks given to friendly and helpful passengers.

Ken Friedkin's son Tom was a PSA pilot in 1962 when the elder Friedkin died abruptly of a stroke, aged 47. A year later, Tom Friedkin's mother died, making him the largest shareholder of PSA. Tom had a seat on the Board of Directors, but continued working as a full-time pilot for the airline.^[8]

Southwest Airlines founder Herb Kelleher studied PSA extensively and used many of the airline's ideas to form the corporate culture at Southwest, and even on early flights used the same "Long Legs And Short Nights" theme for stewardesses on board typical Southwest Airlines flights.

PSA helped train the first class of mechanics for Southwest Airlines and lent the fledgling carrier flight manuals and other needed items.

Headquarters

The PSA headquarters were located in a windowless gray-brown building on Harbor Drive in San Diego, California.^[10][11] Currently, the building is San Diego International Airport's commuter terminal.

Accidents and incidents

• On January 15, 1969, a PSA Boeing 727-100 collided with Cessna 182 N42242 while it was climbing to its cruising altitude. Both aircraft were in controlled airspace on the same frequency. The 727 continued on to Ontario and made a safe landing. The right wing of the Cessna was damaged, so it returned to San Francisco.^[12]
• On March 5, 1974, a PSA NAMC YS-11 training aircraft's engines failed, resulting in the aircraft crashing in the desert near Borrego Springs, California. The plane was doing a simulated landing stall. All of the four crew members survived the crash. The aircraft was written off.^[13]
• On September 25, 1978, PSA Flight 182, a Boeing 727-200, crashed in San Diego while trying to land at Lindbergh Field (San Diego International Airport), California, after colliding with a Cessna 172 operated by Gibbs Flite Center. The 727 crashed at the intersection of Dwight and Nile. The Cessna fell a few blocks away. All 135 on board the PSA were killed, as were the two people on the Cessna and seven on the ground. At the time, it was the deadliest plane crash in U.S. history; it is still the worst mid-air collision in the United States.^[14] A lawsuit argued by Gary Aguirre resulted in a verdict against PSA for damages.^[15]
• On December 7, 1987, PSA Flight 1771, a BAe 146, bound for San Francisco International Airport from Los Angeles International Airport, was airborne above the central coast of California when it suddenly entered a high-speed nosedive and crashed on a cattle ranch near the small coastal town of Cayucos in San Luis Obispo County. Investigations determined that David Burke, a former employee of USAir (which had recently acquired PSA) who had been fired for theft, had armed himself and boarded the flight, which was carrying his former manager. After writing a note on an air sickness bag, Burke then shot his ex-manager, a flight attendant, both pilots and possibly the airline's chief pilot. After shooting the pilots, Burke pushed down on the control column, causing it to enter a dive. All 43 aboard the jetliner, including 38 passengers and 5 crew members, died.^[16]

Hijackings

There were several attempted hijackings which resulted in no injuries and the surrender of the often lone hijacker. These incidents are not included. The following are notable hijackings because of fatalities or success in forcing the aircraft to fly to another country

• On January 7, 1972, PSA 902, a Boeing 727-200 flight from San Francisco to Los Angeles was hijacked to Cuba. The captain negotiated the release of the passengers in Los Angeles and the hijackers, armed with a shotgun and other arms, were taken to Cuba^[17] with a fueling stop in Tampa where they released custody of the aircraft back to the captain. Three flight attendants and three off-duty flight attendants were not released with the passengers and accompanied the flight to Cuba.^[18]
• On July 5, 1972, PSA Flight 710, a Boeing 737-200 flight from Sacramento to San Francisco was hijacked with demands to fly to the Soviet Union. The plane was stormed while on the ground at San Francisco, resulting in the deaths of one passenger and the two hijackers.^[19] One of the passengers, who survived being shot in the back, was the actor Victor Sen Yung, best known as Hop Sing from the Bonanza television series. One other passenger was shot and survived.^[20][21]
• On May 1, 1980, PSA Flight 818, a Boeing 727 flying from Stockton to Los Angeles with eight people on board, was hijacked. The hijacker demanded to be taken to Iran, but was overpowered by Alan Romatowski, the pilot left on board the aircraft.^[22]

Destinations

Passengers board a PSA Boeing 727 in rainy weather in 1971.

PSA served many destinations in the western U.S. and Mexico over the years although not all at the same time. The following is a list of known PSA destinations served during the airline's existence.^[23][24]

California

• Arcata-Eureka Airport, Arcata/Eureka (ACV)
• Burbank-Glendale-Pasadena Airport, Burbank (BUR)
• Buchanan Field Airport, Concord (CCR)
• Fresno Air Terminal, Fresno (FAT)
• Lake Tahoe Airport, South Lake Tahoe (TVL)
• Long Beach Airport, Long Beach (LGB)
• Los Angeles International Airport, Los Angeles (LAX)
• Monterey Peninsula Airport, Monterey (MRY)
• Oakland International Airport, Oakland (OAK)
• Ontario International Airport, Ontario (ONT)
• Palm Springs International Airport, Palm Springs (PSP)
• Sacramento Municipal Airport (SAC) - (all airline service was moved to the then-new SMF in October 1967 and this airfield was renamed Sacramento Executive Airport)
• Sacramento Metropolitan Airport, Sacramento (SMF)
• San Diego International Airport, San Diego (SAN) - Home Base
• San Francisco International Airport, San Francisco (SFO)
• San Jose International Airport, San Jose (SJC)
• John Wayne Airport, Santa Ana (SNA)
• Stockton Metropolitan Airport, Stockton (SCK)

Arizona

• Phoenix Sky Harbor International Airport, Phoenix (PHX)
• Tucson International Airport, Tucson (TUS)

Colorado

• Yampa Valley Airport, Steamboat Springs (HDN)

Idaho

• Boise International Airport, Boise (BOI)

New Mexico

• Albuquerque International Sunport, Albuquerque (ABQ)

Nevada

• McCarran International Airport, Las Vegas (LAS)
• Reno-Tahoe International Airport, Reno (RNO)

Oregon

• Roberts Field, Bend/Redmond (RDM)
• Eugene Airport, Eugene (EUG)
• Rogue Valley International-Medford Airport, Medford (MFR)
• Portland International Airport, Portland (PDX)

Utah

• Salt Lake City International Airport, Salt Lake City (SLC)

Washington

• Bellingham International Airport, Bellingham (BLI)
• Tri-Cities Airport, Pasco (PSC)
• Seattle-Tacoma International Airport, Seattle (SEA)
• Spokane International Airport, Spokane (GEG)
• Yakima Air Terminal, Yakima (YKM)

Mexico

• Los Cabos International Airport, Los Cabos (SJD)
• Puerto Vallarta International Airport, Puerto Vallarta (PVR)
• Guadalajara Airport, Guadalajara (GDL)

Fleet

Final fleet

PSA fleet details at the time of its merger into USAir:

Historic fleet

Historic PSA fleet:

• PSA continued to operate the DC-4/C-54 equipment for charter flights until 1961.
• The L-1011 "Mother Grinningbirds" which PSA had removed from scheduled service were leased to other airlines and companies until they were sold in 1985 to Worldways Canada.
• PSA operated a single DC-6B between 1960 and 1961 to Oakland, California, while awaiting the delivery of an Electra to take its place.

A PSA Lockheed L-1011 TriStar before delivery.

Historic PSA fleet details:

PSA training fleet

The following aircraft were used for training only.

List of aircraft PSA used for training:^[25]

References

External links

• Media related to Pacific Southwest Airlines at Wikimedia Commons

• The PSA History Museum - Dedicated to preserving the history of PSA
• PSA-history.org - history of PSA
• http://www.amazon.com/dp/1888962186 - Poor sailors' airline: A history of Pacific Southwest Airlines