PolicyGenius

PolicyGenius
Industry Insurance
Founded 2014
Founders Jennifer Fitzgerald, Francois de Lame
Headquarters New York City
Area served
United States
Products Life, Renters, Long-Term Disability, Pet
Website www.policygenius.com

PolicyGenius was founded in 2014 by two former McKinsey consultants,[1] Jennifer Fitzgerald and Francois de Lame, who saw a gap and dissatisfaction in the insurance industry.[2]

PolicyGenius clients have access to advice through the company's insurance quoting platform. The platform provides personalized quotes, as well as side-by-side comparison of insurance policies from dozens of the country's insurance providers.

According to a LIMRA report, 132 million Americans rely on life insurance to protect their financial security,[3] but the country is still facing a $20 trillion life insurance[4] gap due to four key issues: lack of insurance understanding, overestimating the cost of insurance, lack of access based on an aging broker workforce[5] and lack of online tools and an economic shift to a freelance workforce.[6] Adding to the issue the Federal Reserve found that 47% of households couldn't cover an emergency expense of $400.[7] Additionally, 62%[8] of all personal bankruptcies were attributed to medical costs according to a Harvard study. Although many of these financial hardships could have been avoided with proper insurance, only 44% of individual American households have life insurance.[9]

Insurance tech companies have made a big splash for their efforts to disrupt the insurance industry recently. CB Insights[10] claims insurance tech companies have raised $2.12B between 2010 and 2015 to tackle this issue.

History

PolicyGenius officially launched in July 2014 by co-founders Jennifer Fitzgerald and Francois de Lame.[11] Leveraging their multi-product platform,[12] consumers are able to review advice,[13] research and compare quotes for life, long-term disability, renters and pet insurance.

As McKinsey consultants, Fitzgerald and de Lame advised insurance companies on growth and marketing.[14] They quickly noticed a pattern: all of the companies struggled with how to engage online with self-directed consumers.

Funding

PolicyGenius was part of the FirstGrowth Winter 2013 batch. In July 2014, PolicyGenius announced the completion of a seed round[15] with investors Brendan Wallace, Paul Arnold, and Pen King.

The company raised its Series A in June 2015, about a year after graduating FirstGrowth. The $5.3 million round[16] included investments from Karlin Ventures, Susa Ventures, MassMutual Ventures, Transamerica Ventures and AXA Strategic Ventures. The round was aimed to expand marketing efforts and target new channels.

The company raised a $15 million Series B[17] announced on January 14, 2016 from returning investors Karlin Ventures and Susa Ventures, and new investor Revolution Ventures led by Steve Case, former CEO of AOL.

References

  1. Blattberg, Eric. "McKinsey vets launch PolicyGenius to make insurance shopping less terrible". VentureBeat. Retrieved 14 January 2016.
  2. "A Site That Opens Up The Black Box Of Insurance Shopping". Co.Exist. Retrieved 2016-02-04.
  3. "Facts from LIMRA Life Insurance Awareness Month, September 2015" (PDF): 2. Retrieved 29 January 2016.
  4. "Americans underinsured by USD 20 trillion, says new Swiss Re publication". Swiss Re. Retrieved 29 January 2016.
  5. Bronson, Caitlin. "One in four insurance agents will be gone by 2018". Insurance Business. Retrieved 29 January 2016.
  6. Fisher, Anne. "The curious case of the missing Millennial workers". Fortune. Retrieved 29 January 2016.
  7. "Report on the Economic Well-Being of U.S. Households in 2014" (PDF). www.federalreserve.gov. Retrieved 29 January 2016.
  8. Himmelstein, David; Thorne, Deborah; Warren, Elizabeth; Woolhandler, Steffie. "Medical Bankruptcy in the United States, 2007: Results of a National Study" (PDF). www.pnhp.org. Retrieved 29 January 2016.
  9. "Facts About Life 2010" (PDF). limra.com. Retrieved 29 January 2016.
  10. "Funding To Global Insurance Tech Startups Has Already Tripled In Growth This Year". www.cbinsights.com. Retrieved 29 January 2016.
  11. "Meet The Small Business Hoping To Shake Up America's Insurance Industry". Forbes. Retrieved 2016-02-04.
  12. Parker, Tim. "How PolicyGenius.com Makes Buying Insurance Easier". Investopedia. Retrieved 14 January 2016.
  13. Pinola, Melanie. "PolicyGenius Compares Insurance Rates, Doesn't Violate Your Privacy". Lifehacker. Retrieved 14 January 2016.
  14. Miller, Zack. "Francois de Lame of PolicyGenius on how to build a digital-first insurance brand". www.tradestreaming.com. Retrieved 29 January 2016.
  15. "PolicyGenius Obtains $750,000 Seed Funding". Xconomy. Retrieved 14 January 2016.
  16. Chernova, Yuliya. "Online Insurance Agent PolicyGenius Nabs $5.3 Million Series A". Wall Street Journal. Retrieved 14 January 2016.
  17. Fairchild, Caroline (14 January 2016). "Inside The Deal: PolicyGenius Claims Revolution Ventures Largest Investment To Date". LinkedIn Pulse. Retrieved 14 January 2016.
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