Progressive Enterprises

Progressive Enterprises Limited
Subsidiary
Industry Retail
Founded 1949 (1949); 67 years ago
Headquarters Mangere, Auckland, New Zealand
Products Countdown, Freshchoice, SuperValue
Revenue Increase NZ$4,957 million (2008-9)
Increase NZ$208 million (2008-9)
Number of employees
18,000
Parent Woolworths Limited
Website www.progressive.co.nz

Progressive Enterprises is the second largest grocery company in New Zealand (behind Foodstuffs), with a revenue of NZ$4,957 million for the year to June 2009.[1] Alongside Foodstuffs, Progressive Enterprises forms part of the New Zealand supermarket duopoly.

Progressive Enterprises Limited was previously owned by the Western Australian Supermarket Group FAL - Foodland Associated Limited which operated Action Supermarkets, Supa Valu Supermarkets and Dewsons Supermarkets. It is now a wholly owned subsidiary of Australia's Woolworths Limited.

History

On 25 May 2005, it was announced that Woolworths, one of Australia's largest retailers, would be purchasing Progressive along with 22 Action stores in Australia. The deal was worth approximately NZ$2.5 billion and culminated in the official transfer of assets on 24 November 2005.

In 2006, company workers at three distribution centres initiated industrial action in an attempt to win a collective employment agreement and pay rise.[2] The company responded by suspending grocery distribution centre operations and allowing suppliers to send stock directly to supermarkets.[3]

Also in 2006, the company was awarded the Roger Award For The Worst Transnational Corporation Operating in New Zealand.

On 15 August 2007, it was announced that all Progressive Enterprises employees on youth rates or under the age of 18 will now all get paid adult rates which in some cases can be up to an 80% pay increase. The average pay is around $13.50 from $9.00.

Store brands

Entrance to a Fresh Choice supermarket

Progressive runs the following grocery store chains:

It operates online grocery shopping in the name of Countdown.[4]

It operates one Woolworths supermarket in Mount Maunganui.

The Foodtown brand was phased out in early 2012.[5] In August 2011, Progressive won a prestigious NZ Marketing award.[6]

Former store brands

Product brands

Former product brands

See also

References

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