STAR (Greater China)

Satellite Television Asia Region
Type Cable television network, Subsidiary of China Media Capital
Country Hong Kong
First air date
 26 August 1991
Availability Nationalwide
Headquarters 13/F One Harbourfront
18 Tak Fung Street
Area of Hung Hom
Kowloon City District
Kowloon
Kowloon Peninsula, Hong Kong
Telephone: (852) 2621 8888
Facsimile: (852) 2621 8000
Broadcast area
 Kowloon Peninsula
Area Pearl River Delta
Owner China Media Capital
Parent STAR TV (21st Century Fox)
Key people
 Richard Li (CEO)
Established 26 August 1991
Launch date
 26 August 1991
Group Television
Official website
 STAR TV

Satellite Television Asia Region (STAR) is an Asian television service owned by China Media Capital. It is headquartered in Hong Kong, with regional offices in mainland China, Taiwan and India.

According to the STAR website, their service has more than 300 million viewers in 53 countries and is watched by approximately 120 million viewers every day.

History

STAR TV was originally known as STAR TV Network (STAR TV, Chinese: 衛星電視有限公司 (衛星電視)) by the incorporated on 24 February 1988 with a consortium of Hutchison Whampoa, China International Trust and Investment Corporation and Cable & Wireless Worldwide with joint venture of Asia Satellite Telecommunications Company Limited, was established on 1 August 1990 a network of STAR TV, subsidiary of News Corporation with owner by Congromerated of Rupert Murdoch and member of Hutchison Whampoa with owner by Congromerated of Richard Li, was started broadcasting of 5 satellite television channels on 1 July 1991 from AsiaSat-1 Satellite and was officially launch of STAR TV is a satellite television in Asia based on 24-hours daily of 5 satellite television channels on 26 August 1991 at 21:00 HKT by the officially first satellite television channel on "Prime Sports" is a 24-hour daily of English and Chinese sport satellite channel with sport programmes by the motorsports, baseball, basketball, golf, badminton, tennis, professional wrestling & international multi-sport event a subsidiary of Prime Network and member of Liberty Media such:

Channel no. (satellite) Name (English) Name (Chinese) Content Language Transmission Format Status Launch date Closing date Licence
Satellite
1 Prime Sports 體育台 Sport
Live broadcast of Prime Network		 English & Chinese DBS DVB-S Satellite 26 August 1991 21 August 1993[1] STAR TV
Liberty Media
2 MTV 音樂台 Music
Live broadcast of MTV Networks		 English & Chinese DBS DVB-S Satellite 15 September 1991 1 May 1994[2] STAR TV
Viacom International
3 STAR TV Chinese 中文台 Entertainment Chinese DBS DVB-S Satellite 21 October 1991 31 March 1996[3] STAR TV
4 BBC World Service Television 新聞台 News
Live broadcast of BBC Television		 English DBS DVB-S Satellite 15 November 1991 1 May 1994[4] STAR TV
BBC
5 STAR TV Plus 合家歡台 Entertainment
Live broadcast of Zee TV		 English & Hindi DBS DVB-S Satellite 15 December 1991 31 March 1996[5] STAR TV
Zee Network

In 1993, Rupert Murdoch's News Corporation purchased 63.6% of STAR for over $500 million, followed by the purchase of the remaining 36.4% on 1 January 1993.[6][7] Murdoch declared that:[8]

"(telecommunications) have proved an unambiguous threat to totalitarian regimes everywhere ... satellite broadcasting makes it possible for information-hungry residents of many closed societies to bypass state-controlled television channels"

After this, the former prime minister Li Peng requested and obtained the ban of satellite dishes throughout the country. Subsequently the STAR TV network dropped the BBC channels from its satellite offer. This, and many ensuing declaration from Murdoch, led critics to believe the businessman was striving to appease the Chinese government in order to have the ban lifted.[8]

In February 2001, The company rebranded from "STAR TV" to "STAR", reflecting the company's evolution from a television brand to a multi-service, multi-platform brand.

In August 2009, STAR Broadcasting Corporation revealed a restructure to its Asian broadcast businesses into three units – STAR India, STAR Greater China, and Fox International Channels Asia.

On 9 August 2010, News Corporation signed an agreement with China Media Capital (CMC), which CMC acquired a controlling stake in STAR China's properties (Xing Kong, Xing Kong International, Channel [V] Mainland China and the Fortune STAR Chinese movie library).

In 2014, 21st Century Fox has sold its minority stake in the broadcaster Star China TV to China Media Capital after finally giving up on the emerging Chinese television market.[9]

Impact

Today, STAR Broadcasting Corporation broadcasts over 60 services in 13 languages. Shows include entertainment, sports, movies, music, news and documentaries.

Reaching more than 300 million viewers in 53 countries across Asia, STAR Broadcasting Corporation is watched by approximately 120 million viewers every day.

STAR Broadcasting Corporation controls over 20,000 hours of Indian and Chinese programming. It also owns Fortune STAR, the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun-fat and Bruce Lee. In partnership with leading companies in Asia, STAR Broadcasting Corporation businesses extend to filmed entertainment, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services.

In 1994, STAR TV Network removed BBC World Service Television (now BBC World News) from the network following demands from the government of the People's Republic of China. It is alleged that the PRC government was unhappy with BBC coverage and threatened to block Star TV in the huge mainland Chinese market if the BBC was not withdrawn. This is despite technology that is capable of blocking BBC World in China, while making it available in other countries they serve.[10][11][12]

List of channels provided

Current channels

Former channels

See also

Footnotes

  1. ↑ Prime Sports was removed on Prime Network (handover form Liberty Media) reprivatised from the United States and reorganized as "STAR TV Sports" is a 24-hour daily sport satellite television channel a subsidiary of STAR TV and member of News Corporation on 21 August 1993 at 00:00 HKT.
  2. ↑ MTV was removed on MTV Networks (handover form Viacom International) reprivatised from the United States and reorganized as "STAR TV Music" (also known as "Channel [V]") is a 24-hour daily music satellite television channel a subsidiary of STAR TV and member of News Corporation on 1 May 1994 at 00:00 HKT.
  3. ↑ STAR TV Chinese was reorganized to split into 2 stations new rebroadcast both Chinese satellite channels on 31 March 1996 at 00:00 HKT such:
    1. "Phoenix Mandarin Satellite Television Channel" (Chinese: 鳳凰衛視中文台) is a 24-hour daily Chinese news & entertainment international satellite television channel will be available in the Hong Kong was live broadcast to 50 countries in the Asia-Pacific region a subsidiary of Phoenix Satellite Television (Chinese: 鳳凰衛星電視股份有限公司) and member of Phoenix Satellite Television Network (Chinese: 鳳凰衛星電視網絡有限公司) with slogan and motto station works on an appointment-based programming concept reflecting its philosophy of being "開拓新視野, 創造新文化".
    2. "STAR Chinese Channel" (Chinese: 衛視中文台) is a 24-hour daily of Chinese entertainment satellite television channel brand will be continued in the Republic of China (Taiwan) a subsidiary of STAR TV, member of News Corporation and owner by Hutchison Whampoa.
  4. ↑ BBC World Service Television was removed on BBC Television (handover form BBC) reprivatised from the United Kingdom and reorganized to split into 2 stations: it screened both English and Chinese movie with split into one station of led "STAR Movies (Chinese: 衛星電視電影台)" with both movie satellite channels a subsidiary of STAR TV and member of News Corporation on 1 May 1994 at 00:00 HKT such:
    1. "Fox Movies Premium" (Chinese: 衛星電視英語電影台) – is a 24-hour daily of Hollywood (English) movie channel based in the Hong Kong was backed by 20th Century Fox Film Corporation is a major American film studios a member of the MPAA.
    2. "STAR Chinese Movies" (Chinese: 衛星電視華語電影台) – is 24-hours daily Asian (Chinese) movie channel based in the Republic of China (Taiwan) they were still copyrighted form British Hong Kong with studio by STAR TV Filmed Entertainment Company Limited (衛星電視娛樂電影 (香港) 有限公司), produced by Fortune STAR Entertainment Company Limited (星空傳媒娛樂製作 (香港) 有限公司) and motion pictures studios by Media Asia Distribution Company Limited (寰亞綜藝娛樂集團 (香港) 有限公司) based in Kowloon Peninsula on 1993.
  5. ↑ STAR Plus was removed on Zee TV (handover form Zee Network) reprivatised from India and reorganized to split into 2 stations new rebroadcast both English and Hindi variety and entertainment with both satellite channels a subsidiary of STAR TV and member of News Corporation on 31 March 1996 at 00:00 HKT such:
    1. "STAR Plus" is a 24-hour daily of new-Hindi entertainment satellite television channel brand will be continued in India.
    2. "STAR World" is a 24-hour daily of new-English entertainment satellite television channel will be available in the Hong Kong.
  6. ↑ Palmer, Rhonda (27 July 1993). "Murdoch catches rising Star". Variety. Retrieved 29 June 2013.
  7. ↑ Shenon, Philip (23 August 1993). "THE MEDIA BUSINESS; Star TV Extends Murdoch's Reach". The New York Times. Retrieved 29 June 2013.
  8. 1 2 http://www.guardian.co.uk/commentisfree/2008/apr/22/chinathemedia.rupertmurdoch
  9. ↑ William, Christopher. "Rupert Murdoch gives up on China with sale of Star China TV". The Telegraph. Teleghraph UK. Retrieved 20 July 2014.
  10. ↑ Cohen, Jeff; Solomon, Norman (14 December 1994). "Announcing The P.u.-litzer Prizes For 1994". FAIR. Retrieved 29 June 2013.
  11. ↑ "China lets in BBC TV". BBC News. 9 January 2001. Retrieved 29 June 2013.
  12. ↑ Star-TV (Hong Kong) Archived 27 June 2005 at the Wayback Machine.

References

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