Screenvision

Screenvision is a cinema advertising and film distribution company in the United States.

In the United States, the Screenvision cinema advertising network is composed of over 15,000 screens, more than 2,400 theatre locations, and 335 universities across all 50 States and 93% of U.S. DMAs, and through this network delivers more than 500 million consumer admissions annually. Headquartered in New York City, Screenvision provides on-screen advertising, in-lobby promotions and integrated marketing programs, with offices in New York City, Chicago, Detroit, and Los Angeles. The company’s Screenvision Direct business unit has 6 regional offices and local sales representatives nationwide.

Screenvision represents over 155 theatrical exhibitors, including 17 of the top 25 exhibitor companies. In addition to cinema advertising sales and media management, the company provides production services, High Definition digital network installation and management, digital entertainment preshow production, alternative content services and other associated products and services.

Screenvision also has a presence in Europe. Screenvision was a joint venture between ITV plc (LSE: ITV), the UK’s leading free to air commercial television broadcaster with divisions operating television and cinema advertising sales, and one of Europe’s largest commercial television production businesses, as well as a major distribution business exploiting an extensive film and program library; and Technicolor SA, the world’s leading provider of technology, services, and systems and equipment to the media and entertainment industries. On 28 September 2010, ITV plc sold their stake to Shamrock Capital Growth Fund II, in a deal worth a reported $80m.[1]

The company also distributed Hasbro's My Little Pony: Equestria Girls and My Little Pony: Equestria Girls – Rainbow Rocks, films that serve as a spin off to the award winning family animation series My Little Pony: Friendship is Magic to over 300 theaters across the United States.

Merger

In May 2014, Screenvision entered into a merger agreement with National CineMedia (NCM) for US$375 million.[2] The merger was blocked by the Department of Justice over anti-trust concerns, since Screenvision and NCM together would supply advertising to 34,000 of the nation's 39,000 movie theaters.[3] In March 2015, Screenvision and NCM terminated their deal and NCM paid Screenvision a $26.8 million termination payment.[4]


References

  1. ↑ "ITV sells 50% Screenvision stake". Digital Spy. 2010-09-28.
  2. ↑ "National CineMedia to buy Screenvision For $375 Million". The Wall Street Journal. May 5, 2014. Retrieved April 8, 2015.
  3. ↑ Schwartzel, Erich; Tadena, Nathalie (November 3, 2014). "Justice Department Sues to Block Merger of Cinema Advertising Networks". The Wall Street Journal. Retrieved April 8, 2015.
  4. ↑ Stynes, Tess (March 16, 2015). "National CineMedia, Screenvision Terminate Merger Deal". The Wall Street Journal. Retrieved April 8, 2015.
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