SportSetter

SportSetter is a Finnish startup focused on a mobile-first fitness discovery and booking service. The company was founded by Niko Karstikko in Helsinki, Finland in 2012. Users are presented with a curated list of things to do, including last-minute classes and courses, which can be booked direct on the app or via the website. SportSetter now works with the leading employee benefits provider in Finland, Smartum

Background

Niko Karstikko founded SportSetter in 2012. SportSetter provides London, and its other cities with a curated list of activities. As the company grew, so did the selection of activities. Now there are hundreds of things to do that can be booked, from a few hours’ time away, to the next seven days in advance. From wakeboarding in central London, to luxury fitness locations such as Equinox, UFC gyms and Best's Bootcamp. It is the element of curation, zero membership fees and highlighting different activities for each user, that makes SportSetter different from comparable fitness apps.

Activities are selected by hand and the company is working on advanced personalisation algorithms. Things like Facebook likes and the users location, browsing behaviour, tag selection and the browsing behaviour of their friends affect which activities can be highlighted.

Mechanics

Users of SportSetter can login each day and are given a selection of fitness locations, classes, pop-up bootcamps and other activities. Users can then trial activities for free before making a payment. Once a user has found an activity, they can make a purchase through the app or on the website, with users also given the opportunity to share their purchase via social media.

During a TechCrunch^[1] interview, it was stated that SportSetter would expand to London in 2016 and launched with over 120 locations across the city.

Initially, SportSetter was only available on Apple's iOS, but was later available on SportSetter.com.

Recognition

• Sovellusvinkki: Suomalainen liikuntasovellus SportSetter toimii nyt Smartum Saldon kanssa^[2]
• SportSetter Gets $1M To Expand Its ‘Uber For Fitness’ App To The U.K.^[1]
• Sportsetter Is A Fitness Experiences App That Helps Tackle Gym Apathy^[3]
• Finding Your Fitness Passion with SportSetter - Men's Fitness^[4]
• Sportsetter raises $276,000, aims to keep workouts interesting with app^[5]
• Find Your New Favorite Workout in a Flash!^[6]
• SportSetter Raises €400,000 Angel Funding^[7]
• Sportsetter – the brand new Fitness App that let’s you try ANY class in London (and we test one)^[8]
• SportSetter gets moving, raises $520,000 in seed funding^[9]
• SportSetter Review^[10]
• SportSetter doesn't want you to sweat your workout^[11]
• Fitness Should Be For Everyone^[12]
• SportSetter announces small pivot with new app, €200,000 funding^[13]
• Sportsetter pivots out from the subscription model – And lands $1 million investment^[14]

References