Swanepoel Power 200

Swanepoel POWER 200: The Most Powerful People in Residential Real Estate

The cover of the 2016 edition.
Author	Stefan Swanepoel
Country	United States
Language	English
Published	Annually since 2013
Media type	Print and online

The Swanepoel Power 200 (SP200) is an annual list of the 200 most powerful people in residential real estate in North America (United States and Canada).^[1] The list is described as the most comprehensive list of influential CEOs, thought leaders and senior executives in the residential real estate business.^[2][3]

Origin and Methodology

The publication was researched and published under the guidance of trends analyst^[4] Stefan Swanepoel.^[5][6] Swanepoel is widely acknowledged as a leading researcher on real estate trends^[7] and is author of the annual Swanepoel Trends Report that has been published annually since 2006.^[8] It is this 30,000-foot purview and in-depth 20-year industry research that brings validity to the list. The executive editor on the SP200 is Rob Hahn.

The rankings are based on multiple criteria^[9] taking into account attributes such as the individual’s personal influence, his/her tenure in the industry, the office he or she holds, the decision-making power of said office, the financial resources of the company or organization, the company or organization’s significance and contribution to the industry, the company’s geographic reach, and his or her recent activities, growth, and potential.^[10][11] The list^[12] stands as a milestone analysis of the multidisciplinary residential real estate industry and is released annual in January in print and online at www.sp200.com.

Categories

Individuals recognized fall in one of the following categories:

• Corporate Executives
• Power Brokers
• Technology Executives
• Women Leaders
• Association Executives
• Outside Powers
• Trendsetters
• Social Influencers

2015/16

2014/15

Richard A. Smith, chairman, chief executive officer and president of Realogy Holdings Corp. (NYSE: RLGY), was again named as The Most Powerful Person in Residential Real Estate for the second consecutive year^[13] with Spencer Rascoff, CEO, of the Zillow, rising one place to second^[14] The top 5 states represents 48% of all leaders with California representing 21%, Texas 8%, New Jersey 6.5%, Illinois 6% and Washington 6% of the SP200. The Top 200 executives were represented as follows: Brokerage 48%, Corporate 16%, Tech 14%, Organized Real Estate 13.5% and Thought Leaders 8.5%. A total of 33 Realogy executives^[15] and independent franchisees affiliated with Realogy's brands were recognized.^[16]

2013/14

Richard A. Smith, chairman, chief executive officer and president of Realogy Holdings Corp. (NYSE: RLGY), was named as the Most Powerful Person in Residential Real Estate Brokerage for 2013/14.^[17] In October 2012 Smith led Realogy to the second largest initial public offerings of the year behind Facebook. Realogy owns half of the top 10 brands in the industry: Coldwell Banker, Century 21 Real Estate, Sotheby’s International Realty, ERA and Better Homes and Gardens Realty. With approximately 13,600 franchised and company-owned offices and over 240,000 brokers and agents worldwide, Realogy touches one out of every four home sales in America. Ranked second was Ron J. Peltier,^[18] the man atop the HomeServices of America (a Berkshire Hathaway company) conglomerate. According to the Forbes Global 2000 list and formula^[19] Berkshire Hathaway^[20] is the ninth largest public company in the world. Spencer Rascoff, CEO of Zillow (NASDAQ: Z), one of the 1,000 largest websites in the world and with over 50 million unique visits per month, also the largest real estate website in the world, was listed third on the SP200. Zillow also powers the AOL Real Estate’s home search.

Outside Influencers

People in this category include those exceptionally powerful and high-profile leaders who - through the position of office they hold or through their election to public office, or through ownership - have significant influence and impact on the residential real estate brokerage industry, but do not truly operate in, nor derive his or her primary source of income from, the residential real estate industry.

The 2015/16 list includes:

• Warren Buffett – American business magnate, investor and philanthropist
• Richard Cordray – Director of the Consumer Financial Protection Bureau
• Jason Furman – Chairman of the Council of Economic Advisers
• Rupert Murdoch – Executive chairman of News Corporation
• Stephen Poloz – Governor of the Bank of Canada
• Mel Watt – Director of the Federal Housing Finance Agency
• Janet Yellen - Chairman of the Board of Governors of the Federal Reserve System

External links

• Official SP200 website
• Author Stefan Swanepoel website

References