Tastecard

tastecard
Founded 2006
Founder Matt Turner and Jamie Milner
Headquarters Huddersfield, UK
Area served
 United Kingdom and Ireland
Products
  • Restaurant discount card
Website tastecard.co.uk

tastecard is a UK- and Ireland-based restaurant discount card offering in some cases a 50% discount, in others two meals for the price of one at participating restaurants;[1] details and restrictions vary from restaurant to restaurant and are listed on the website.[2]

tastecard was originally set up in 2006 as tastelondon by founders Matt Turner and Jamie Milner,[3] and re-branded in 2010 to encompass the rest of the UK and Ireland. As of May 2014 tastecard reported over 7,000 participating restaurants and over 800,000 members,[1] and claimed to be "the largest dining club cooperative of our kind, anywhere in the world".[4]

Participating restaurants range from chains such as Pizza Express, Prezzo, Strada, Zizzi and La Tasca to Michelin starred restaurants. Annual membership costs £79.99 and is purchased through the website, with a gift option available; shorter free trials are often available.[5] Restaurants which participate in the scheme are required to offer a discount to members, but the restaurants do not receive a share of the membership fee. The tastecard website and smartphone app allows users to search for participating restaurants near a specified location. Members can also use the smartphone app to access their digital card, write restaurant reviews, and see their total savings; the app is available on iOS[6] and Android.[7]

Participating Restaurants

Participating restaurants include nationwide chains, thousands of independent restaurants and several AA Rosette venues. Details of the discount for each restaurant and restrictions applied can be found on the website or mobile app.

Chains

tastecard+

tastecard+ Logo

The company launched special offer platform tastecard+ in May 2013, which is now available as a payable add on to annual tastecard membership. Members are able to access discounts on fine dining, hotels, cinema, theatre, live music, comedy and family days out, as well as competitions and giveaways.[8] Members can access tastecard+ via the website or smart phone app.

Charity

tastecard supports Mary's Meals, an international charity that initiates school feeding projects in some of the poorest communities of the world. For their charity campaigns in 2012 and 2013 tastecard donated £5 to Mary's Meals for every tastecard membership sold during that time. [9] As of May 2016 tastecard have donated £230,148.00 to the charity.[10]

References

  1. 1 2 tastecard website
  2. ↑ Some restrictions that may apply: some restaurants allow discounts a limited amount of diners. Cards may not be accepted at peak times such as Fridays, Saturdays or December. It may be necessary to pre-book.
  3. ↑ http://www.examiner.co.uk/business/business-profiles/2010/06/01/business-profile-matt-turner-and-jamie-milner-of-taste-marketing-ltd-86081-26559464/
  4. ↑ http://www.tastecard.co.uk/about-us/our-company
  5. ↑ http://www.tastecard.co.uk/trial
  6. ↑ https://itunes.apple.com/gb/app/tastecard-restaurants-discount/id346753790?mt=8
  7. ↑ https://play.google.com/store/apps/details?id=novoda.tastecard&hl=en_GB
  8. ↑ http://www.tastecard.co.uk/plus
  9. ↑ http://www.tastecard.co.uk/about-us/marys-meals
  10. ↑ http://uk.prweb.com/releases/2013/11/prweb11289756.htm
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