The Kindness Offensive

The Kindness Offensive (TKO) is a group based in London known for orchestrating large-scale random acts of kindness, involving the distribution of industrial quantities of goods to unsuspecting members of the public and charities. The group's stated purpose is to "Practice random kindness and senseless acts of beauty", a phrase first coined by Anne Herbert.

History

The Kindness Offensive was formed in August 2008, when three of the four founding members (David Goodfellow, Benny Crane and James Hunter) asked members of the public in Hampstead what "random acts of kindness" they would like done for them. They received many requests from the public, and the group attempted to meet some of them by contacting companies and persuading them to donate the required goods for free, a technique developed by fourth founding member Robert Williams[1] and referred to by the group as "phone whispering".

TKO attracted press attention in October 2008 for giving away twenty-five tonnes of non-perishable foods to fourteen soup kitchens and drop-in centres across London England; the event came to be known as 'The Mountain of Food'.[2] This event was the first of many large-scale events centred on distributing industrial quantities of goods in short periods of time to a wide variety of locations; the most notable of these were The Vinspired Kindness Offensive (2008),[3][4] The White Stuff Kindness Offensive,[5] which was widely reported as a record-breaking event (2010),[6] The Barclaycard Kindness Offensive (2011) the Hasbro Kindness Offensive (2013),[7] and the Read Free! Kindness Offensive [8]

As well as large giveaways, TKO has also staged a series of pop-up events, including The Everyday Kindness Awards in 2009. Over the course of a weekend, actors in public places pretended to need help, and when members of the public stepped up to offer a hand, they received a pop-up celebration rewarding their kindness with champagne, flowers and a gold medal.[9]

The Kindness Offensive established their headquarters in Islington in 2013,[10] with the intention of turning the remainder of the property into a free bookshop and community space, with 100,000 books having been secured for the project.[11][12]

See also

References

  1. ↑ Jochan Embley (2014-05-25). "Independent on Sunday's Happy List 2014 (NOT the Rich List): Robert Williams, kindness giver - News - People". The Independent. Retrieved 2014-06-23.
  2. ↑ "England | 'Kindness offensive' begins". BBC News. 2008-10-07. Retrieved 2014-05-15.
  3. ↑ "England | Hampers at the ready". BBC News. 2008-12-22. Retrieved 2014-05-15.
  4. ↑ "An act of kindness". YouTube. 2008-12-22. Retrieved 2014-05-15.
  5. ↑ "A festive kindness offensive". YouTube. 2010-12-22. Retrieved 2014-05-15.
  6. ↑ "A hundred volunteers & ONE dog". YouTube. 2011-01-19. Retrieved 2014-05-15.
  7. ↑ "Kids show true Christmas spirit". YouTube. 2013-12-16. Retrieved 2014-05-15.
  8. ↑ Rose, Beth (2013-12-27). "BBC News - Free Bookshop: What happens when you offer 100,000 books for free?". Bbc.co.uk. Retrieved 2014-06-30.
  9. ↑ "UK | England | London | Project rewards acts of kindness". BBC News. 2009-08-14. Retrieved 2014-05-15.
  10. ↑ Rose, Beth (2013-12-27). "BBC News - Free Bookshop: What happens when you offer 100,000 books for free?". Bbc.co.uk. Retrieved 2014-05-15.
  11. ↑ "BBC News - Islington's The Kindness Project library opens". Bbc.co.uk. 2013-10-03. Retrieved 2014-05-15.
  12. ↑ "The Kindness Offensive Bookshop". list.co.uk. 2015-07-17. Retrieved 2015-07-17.

External links

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