The Lean Startup
 | |
| Author | Eric Ries |
|---|---|
| Country | United States |
| Language | English |
| Genre | Business, Non-fiction, Entrepreneurship |
| Publisher | Crown Business (USA) |
Publication date | 2011 (USA) |
| Media type | Print (Hardcover) |
| Pages | 336 p. (US hardcover edition) |
| ISBN | 0307887898 |
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses is a book by Eric Ries describing his proposed lean startup strategy for startup companies.[1]
Thesis
Ries developed the idea for the lean startup from his experiences as a startup advisor, employee, and founder.[2][3] Ries attributes the failure of his first startup, Catalyst Recruiting, to not understanding the wants of their target customers and focusing too much time and energy on the initial product launch.[4][5] After Catalyst, Ries was a senior software engineer with There, Inc., which had a failed expensive product launch.[4][5] Ries sees the error in both cases as "working forward from the technology instead of working backward from the business results you're trying to achieve."[1]
Examples
Companies cited in the book as practicing Ries' ideas include Alphabet Energy of California.
Reception
As of June 2012, the book has sold 90,000 copies.[6]
References
- 1 2 Roush, Wade. Eric Ries, the Face of the Lean Startup Movement, on How a Once-Insane Idea Went Mainstream. Xconomy. July 6, 2011.
- ↑ Lohr, Steve. The Rise of the Fleet-Footed Start-Up. The New York Times. April 24, 2010.
- ↑ Solon, Olivia. Interview: Eric Ries, Author Of The Lean Startup. Wired. January 17, 2012.
- 1 2 Loizos, Connie. “Lean Startup” evangelist Eric Ries is just getting started. Reuters. May 26, 2011.
- 1 2 Venture Capital: Eric Ries, author of "The Lean Startup". YouTube. November 21, 2009.
- ↑ Greenwald, Ted. Upstart Eric Ries Has the Stage and the Crowd Is Going Wild. Wired. May 18, 2012.