Trump Steaks

Trump Steaks is a brand of steaks owned by Donald Trump that launched in 2007 and were initially sold at The Sharper Image[1] and QVC.[2][3] Trump was featured on the June 2007 issue of the Sharper Image magazine to promote his then-new brand of steaks, which were billed as the "world's greatest".[4] Prices of the four packages of Trump Steaks varied from $199 to $999.[5] The steaks were USDA Angus certified, and were supplied by Buckhead Beef.[6] Trump Steaks were only sold at The Sharper Image for two months before being discontinued. According to the company's CEO, Jerry W. Levin, the product was largely unsuccessful, Levin also claims that the advertisements featuring Trump's photo attracted customers to buy other products at the store.[7] The Trump Steaks trademark was canceled in December 2014 according to a trademark search through the United States Patent and Trademark Office.[8] As of April 2016, the steaks can no longer be purchased in store, however, they can still be purchased at Trump's various properties.[7]

During the 2016 U.S. presidential campaign, a Super PAC supporting John Kasich produced an ad mocking Trump Steaks.[9] Steaks from Bush Brothers Provision Co. were on display at Trump's election-night speech on March 8, 2016 during which Trump claimed them to be "Trump Steaks". Trump-branded wine and water were also displayed, as an example of Trump's success in business.[10] Observers there noted the Trump-branded steaks were produced by a butcher in West Palm Beach, Florida.[2] In an interview with Anderson Cooper the following day, Trump explained that he does not process the steaks but instead purchases them from local suppliers before subsequently relabeling them.[10]

See also

References

  1. Holodny, Elena (10 October 2014). "12 Donald Trump businesses that no longer exist". Yahoo Finance. Retrieved 4 March 2016.
  2. 1 2 Nelson, Libby (9 March 2016). "Donald Trump spent election night pitching Trump products that you can't buy anymore". Vox. Retrieved 9 March 2016.
  3. "Trump raises the steaks after broiling his rivals".
  4. Koffler, Jacob (7 August 2015). "Donald Trump's 16 Biggest Business Failures and Successes". Time. Retrieved 4 March 2016.
  5. Dowell, Sharon (11 July 2007). "Dinner with The Donald 'World's Greatest' Trump Steaks definitely high in quality and high in price". The Oklahoman. Retrieved 4 March 2016.
  6. Carman, Tim (2016-03-23). "Trump Steaks are so rare, we can't even find one". The Washington Post.
  7. 1 2 TIME Editors. TIME Donald Trump: The Rise of a Rule Breaker. Time Inc. Books. ISBN 9781683302377.
  8. Siemaszko, Corky (10 March 2016). "The Trademark on Trump Steaks Was Canceled Two Years Ago, Records Show". MSNBC. Retrieved 12 March 2016.
  9. Gass, Nick (11 December 2015). "Kasich super PAC ad mocks Trump's steak business". Politico. Retrieved 4 March 2016.
  10. 1 2 Campbell, Colin (10 March 2016). "Anderson Cooper grills Donald Trump about the 'Trump Steaks' piled up at Trump's press conference". Business Insider. Retrieved 10 March 2016.

External links

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