Unica Corporation

Unica Corporation
IBM Subsidiary
Industry Enterprise Marketing Management (EMM)
Founded 1992 by Yuchun Lee, Ruby Kennedy and David Cheung
Headquarters Waltham, MA
Key people
 Yuchun Lee, CEO
Kevin Shone, CFO
Products Unica Campaign
Unica CustomerInsight
Unica Detect
Unica Interact
Unica Leads
Unica Marketing Operations
Unica NetInsight
Unica NetTracker
Unica PredictiveInsight
Website http://www.unica.com

Unica is a brand within IBM's software group comprising multiple enterprise marketing management products.

When purchased by IBM, Unica was managed by Yuchun Lee and had around 500 employees.[1]

History

Unica was founded in 1992 by Yuchun Lee, Ruby Kennedy and David Cheung. The company is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, the Netherlands, Singapore, Spain, and the UK. They primarily serve the financial services, insurance and healthcare, business-to-business services, retail, automotive, technology, telecommunications, travel and hospitality, media and publishing, energy, and pharmaceuticals markets.

References

  1. ↑ "IBM Completes Acquisition of Unica Corporation". IBM. 6 October 2010. Retrieved 27 January 2016.


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