VLCC Health Care Ltd

VLCC Health Care Limited

Type	Beauty, Health & Wellness
Industry	Health & Wellness
Founded	1989 (1989)
Key people	Mukesh Luthra (Chairman) VLCC Vandana Luthra (Founder & Vice Chairperson) VLCC
Website	www.vlccwellness.com

VLCC Health Care Limited is an Indian multinational, headquartered in Gurgaon, Haryana, specializing in scientific weight management solutions, skin and haircare treatments, beauty services and personal care. The company currently operates in 323 locations across 150 cities with a presence in 11 countries. It comprises a workforce of over 4,000 employees.

History

Founded as a beauty and slimming services centre by Vandana Luthra in 1989, VLCC Health Care Limited was incorporated in 1996. The objective of the group was to offer weight loss solutions and a therapeutic approach for beauty, fitness and health.

Business

With its presence both in India and overseas, VLCC has offers weight management programmes and beauty (skin, body and haircare treatments and advanced dermatology and cosmetology solutions). VLCC's weight-management solutions include a unique DNA-based weight management system ^[1] to customize weight loss programmes for an individual.

VLCC has among the largest scale and breadth of operations within the beauty and wellness services industry in India. As of March 31, 2016 it operates 201 Wellness Centres in India and 49 in 10 other countries.^[2][3] of Slimming, Beauty & Fitness Centres across Asia.

The company operates its products business through its subsidiary, VLCC Personal Care Limited in India and GVig in Singapore, which it acquired in September 2013. Presently, its GMP-certified manufacturing plants are situated at Haridwar, India and Singapore. It manufactures and markets 169 hair care, skin care and body care products and functional and fortified foods that are consumed in-house (in treatments and therapies at VLCC Wellness Centres) and also sold through over 72,000 outlets in India, apart from retail outlets in overseas markets. The group has company-managed operations in India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, UAE, Oman, Bahrain, Qatar, Kuwait, Saudi Arabia, and Kenya^[4]

VLCC also operates vocational training institutes called the VLCC Institute of Beauty & Nutrition that have grown to become India’s largest chain of vocational education academies in the beauty and nutrition training segment with 72 campuses in 55 cities across India and one in Nepal. The institutes train nearly 10,000 students annually and offer courses in multiple disciplines.

Corporate social responsibility

Over the past decade, VLCC has observed^[5] November 26 as Anti-Obesity Day to highlight the perils of obesityhttp://health.economictimes.indiatimes.com/news/industry/vlcc-launches-nationwide-campaign-stand-up-india-to-fight-obesity/49850776, with emphasis on the need to live a healthy lifestyle. In 2012, the World Economic Forum (WEF) recognized the VLCC-United Nations World Food Program (WFP) initiative, titled the “Global Balance Program.^[6]” as one of the best worldwide.

In 2008, VLCC joined hands with Khushii in their initiative called “Art Express,^[7]” a Delhi-based NGO headed by Kapil Dev.

Recognition and accolades

The company’s awards & achievements include:

• VLCC was awarded the ‘Woman Led Emerging Company of the Year’ by Business Today Magazine in 2014 ^[8]
• Adjudged as the Best Private Equity-backed company in Consumer Products/Services Category at the VCCircle Awards 2013 ^[9]
• VLCC was named “India’s most trusted wellness brand” in 2015 in TRA Research’s annual Brand Trust survey
• VLCC Personal Care Ltd. was awarded the ‘National Level SME Exports Excellence Award 2013’.^[10] (Manufacturer Exporter category)
• VLCC Health Care was awarded the ‘IDA Award 2013’.^[11] (Product & Solution in Vocational Education & Training category)
• VLCC ‘Acne 3-Day On-Spot Corrector’ was declared the best product in the Acne Treatment category at the Femina Beauty Awards 2015.^[12]

References