WLHH

WLHH
City	Ridgeland, South Carolina
Broadcast area	Savannah, Georgia Hilton Head, South Carolina
Branding	104.9 The Surf
Slogan	Hilton Head's Greatest Hits
Frequency	104.9 MHz
First air date	1988
Format	Classic Hits
ERP	16,000 watts
HAAT	125 meters
Class	C3
Facility ID	40705
Callsign meaning	We Love Hilton Head
Former callsigns	WXRY (1985-1988) WZBZ (1988-1990) WSHG (1990-1997) WGZR (1997-2003) WWVV (2003-2006) WWJN (2006-2010)^[1]
Owner	Apex Broadcasting, Inc.
Webcast	Listen Live
Website	1049thesurf.com

WLHH (104.9 The Surf - Hilton Head's Greatest Hits) is a classic hits radio station licensed to Ridgeland, South Carolina, with studios in Hilton Head and transmitter located between Ridgeland and Beaufort.

History

104.9 was assigned as a construction permit to Mattox-Guest Broadcasting with the WXRY-FM calls in 1985. The station signed on in 1988 as WZBZ, then to an oldies station in 1990 as WSHG, "Shag FM". In 1997, Shag FM moved its format to what was then WHBZ (now WXST) and became the original home of WGZR "The Gator", a country music station. In 2003, modern rock WWVV, at 106.9 FM, traded frequencies with the Gator.

WWVV-FM ("Wave 104.9"), was a modern-based Adult Album Alternative station. The station enjoyed a small yet loyal following in the Savannah, GA and Hilton Head Island, SC markets. Ratings were usually higher in the Hilton Head market due to the limited signal over Savannah proper. An Internet-only version of Wave 104.9 began operation Sept. 21, 2009, called Wave 1049 Online. It was launched by Wave former program director Jim DeLara.

WWVV was owned and operated by Triad Broadcasting, known locally as Adventure Radio (the name of the company that owned WWVV before Triad), as Triad did not want to scare off potential advertisers and/or listeners by announcing new station owners. WWVV and six other stations were bought by Triad in May 2000. In the Savannah/Hilton Head area, Triad also owns stations Rock 106.1, BIG 98.3, Country 106.9, Y-107.9, and 1130 The Island.

On June 15, 2006, Triad purchased 103.1 The Drive from Zip Communications. Triad had been operating WGZO under a LMA with Zip. In order to comply with FCC regulations, Triad decided to sell their lowest-powered radio station, WWVV-FM, to South Carolina-based Broomfield Broadcasting via their subsidiary company, JB Broadcasting.

On November 21, 2006 the station began playing Christmas music as "104.9 John FM" with a new callsign, WWJN-FM. A male on-air voice could be heard in between songs stating "104.9 is John FM. John tells us what to play. Right now John wants to hear Christmas music so that's what we're playing. 104.9 John FM". JB Broadcasting sold the station to Low Country Radio LLC in January 2010 and signed off John FM on January 25. Until The Surf signed on on the 27th, the station stunted by broadcasting waves hitting the beach. JB Broadcasting resumed its online stream of John FM on February 1.

JB Broadcasting's sale of the station closed on March 15, 2010. The station changed its callsign to WLHH (We Love Hilton Head) on March 16, 2010 and shifted their format to classic hits.

The station was sold to Apex Broadcasting, Inc. for the purchase price of $682,500; the transaction was consummated on May 30, 2014.

References

↑ "Call Sign History". Retrieved 2011-11-11.

External links

Query the FCC's FM station database for WLHH

Radio-Locator information on WLHH

Query Nielsen Audio's FM station database for WLHH

Radio stations in the Savannah, Georgia market

By FM frequency	88.1 88.7 89.9 89.5 90.3 91.1 91.9 92.3 93.1 94.1 95.5 96.5 97.3 98.3 98.7 100.1 101.1 102.1 103.1 103.9 104.7 104.9 105.3 106.1 106.9 107.9

By AM frequency	630 900 990 1230 1290 1400

By callsign	WAEV WAGP WBMQ WEAS WFXH WGCO WGML WHCJ WIXV WJCL WJLG WJWJ WLFS WLHH WLVH WLXP WQBT WRHQ WRWN WSEG WSGA WSOK WSVH WTHG WTKS WTYB WUBB WVSC WXYY WYFS WYKZ WZAT

Georgia radio markets Albany Atlanta Augusta Brunswick Columbus Macon Savannah Valdosta Other Georgia radio regions Rome Thomasville/Bainbridge Waycross See also List of radio stations in Georgia Hilton Head Radio

Radio stations in the Hilton Head, South Carolina market

By FM frequency	88.1 88.7 89.5 89.9 91.1 91.9 93.1 94.1 95.5 96.5 97.3 98.7 100.1 100.5 101.1 102.1 103.1 103.9 104.9 105.3 106.1 106.9 107.9

By AM frequency	630 900 1130 1230 1290 1400 1490

By callsign	WAEV WAGP WBMQ WEAS-FM WFXH-FM WHHW WIAR-LP WIXV WJCL-FM WJLG WJWJ-FM WLFS WLHH WLVH WLXP WQBT WRHQ WRWN WSEG WSOK WSVH WTKS WTYB WUBB WVGB WVSC WXYY WYFS WYKZ WZAT

South Carolina radio markets Charleston Columbia Florence Greenville–Spartanburg Myrtle Beach Rock Hill Other South Carolina radio regions Hilton Head See also List of radio stations in South Carolina Savannah Radio

Classic Hits radio stations in South Carolina

By frequency	1450 95.9 98.5 98.9 102.1 103.1 103.3 104.9 107.9

By callsign	WLHH WLTE WMXT WOMG WQNT WRTH WRWN WSYN WWIK

By city	Charleston Greer Lexington McClellanville Pamplico Pendleton Port Royal Ridgeland Surfside Beach

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in South Carolina See also Oldies Classic Hits

Coordinates: 32°26′10″N 80°55′23″W / 32.436°N 80.923°W / 32.436; -80.923

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