Whistle Sports Network

Whistle Sports creates, curates and delivers compelling sports content for fans and brands across multiple social, digital and TV platforms. Whistle Sports has built an active, global community with 400 of the world's most engaging sports content creators that now encompasses over 210 million aggregate subscribers, fans and followers.

Since its launch in 2014, Whistle Sports has raised more than $56 million in funding to date. It raised $8 million in 2014, mostly from Sky Broadcasting, $28 million in a second round in 2015^[1] and $20 million in a third round in 2016.^[2] The company's investors and equity holders include Tegna Inc., NBC Sports, Sky Sports, Liberty Global and Emil Capital, as well as multiple professional sports leagues.

In addition, the company has had partnerships with Nickelodeon with "Top Ten Trick Shots,"^[3] Sky Sports, Verizon for Go90^[4] and Wilson for their #MyWilson campaign.^[5]

Whistle Sports partnered with TBT The Tournament, the premier summer basketball competition for an unprecedented social media first distribution of live sports. Over the course of two weekends, Whistle Sports Facebook streamed 48 games broken into 96 individual Facebook live streams, distributed with the highest video and audio quality. The overwhelming response and engagement was irrefutable evidence of the future of how live sports will be broadcast. The live streams are on pace to rack up nearly 200 million impressions, 10,000 engagements and 5 million views.

Through the use of Telescope, Whistle Sports was also able to integrate a graphic display of the top comments during the stream, conduct live polls, make announcements and show trending topics around the game. The positive sentiment across every platform spoke to the quality of both the competition and the content. This was the perfect pairing of a rapidly ascending sports event and a rapidly ascending distribution model.

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