Gunnar Greve

Gunnar Greve

Photo: Xenia Villafranca
Background information
Birth name Gunnar Greve Pettersen
Born (1982-03-09) March 9, 1982
Bergen, Norway
Genres Pop, EDM, R&B, hip hop
Occupation(s) Artist manager, A&R, producer, songwriter. Founder and managing partner of full-service music company MER
Years active 1996 – present
Labels MER Musikk
Associated acts Alan Walker, Mood Melodies Paperboys, Timbuktu
Website www.mer.as

Gunnar Greve (born 9 March 1982) is a Norwegian talent manager, songwriter, producer and A&R. Greve is one of the most well-known figures in the Norwegian industry, primarily known for representing a variety of Norwegian and Swedish artists, producers and songwriters. He is currently the managing partner of Norwegian full-service music company MER (which he co-founded in 2012), representing artists such as Alan Walker.

Career

Greve began his career in the music industry in the mid 1990s, when he established the Norwegian hiphop group Spetakkel. The group went on to release two full-length studio albums and two EP's, before reaching their end. Greve went on to pursue his solo career under the moniker Gest, with the release of his solo-debut I Grevens Tid in 2007.

Since then, Greve has filled numerous roles in the Norwegian music industry, primarily known for representing a number of Norwegian and Swedish artists such as Kaveh, Tommy Lee, Lars Vaular, Vinni and Timbuktu. He has also served as a judge on the Norwegian Idol for four seasons.

In late 2012, Greve founded MER, a full-service music company in which he is the managing partner. The company offer management, booking, promotion and label functions.[1]

In 2015, Greve signed 18 year old artist, DJ and producer Alan Walker to music company MER. [2] Walker released his debut single «Faded» (co-written by Gunnar Greve) in late 2015. [3] The single was certified platinum and gold in a total of 23 countries, and entered the Billboard Hot 100. [4]

In June 2016, Walker released his follow-up single «Sing me to sleep» (also co-written by Gunnar Greve).[5] In October 2016, Gunnar Greve signed a publishing deal with Sony/ATV Music Publishing / Stellar Songs Ltd. [6]

Today, Greve works actively as an A&R, manager and songwriter for artists, producers and songwriters such as Alan Walker, Paperboys, Mood Melodies and Jesper Borgen. [7]

Short summary

2001 - 2008

2009 - 2012

2012 - to date

Awards and nominations

2009

2010

2011

2012

2013

References

  1. ↑ http://mer.as/om-oss/
  2. ↑ http://mer.as/management/alan-walker/
  3. ↑ https://www.musixmatch.com/lyrics/Alan-Walker-3/Faded
  4. ↑ http://www.billboard.com/artist/6866581/alan-walker/chart
  5. ↑ https://www.musixmatch.com/lyrics/Alan-Walker-3/Sing-Me-to-Sleep
  6. ↑ https://www.instagram.com/p/BLyXOoKjAE3/
  7. ↑ http://mer.as/management/
  8. ↑ http://www.made.no/about.html
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