Alma (company)

Alma is a Miami-based company.

Company overview

Alma is the Hispanic wing of DDB,[1] after absorbing DDB’s Miami office in 2009. It was named after the Spanish word for “soul”.[2] It is a predecessor organization to Rivero Messianu DDB, which was cofounded by Alma founder Luis Miguel Messianu, who is the company’s CEO and Creative Chairman. Isaac Misrahi is the co-president alongside Alvar Sunol.[1] Prior to their appointment, Messianu held the office of president at the company.[3]

Projects

The company’s clients include McDonald’s,[4] Sprint,[5] the State of Florida,[6] Qwest Communications,[7] and Hyundai.[8][9] For State Farm, the firm developed a band called Felinos de la Noche, which both appeared in television spots and was put on a regional tour playing for audiences that drew about fifty thousand people over-all.[10][11] Messianu has stated the firm’s audience is bilingual and bicultural Hispanic Americans in the millennial age group.[4]

References

  1. 1 2 "Alma Names New Chief Creative Officer, Announces Executive Promotions".
  2. ↑ "Alma DDB: No. 7 on Ad Age's Agency A-List 2009 - Agency A-List, 2009 - AdAge". 25 January 2010.
  3. ↑ "New Creative Leaders for U.S. Hispanic Shops Alma and Wing". 8 October 2013.
  4. 1 2 "Growing Population of 'Fusionistas' Makes Consistency Key - News - AdAge". 17 October 2011.
  5. ↑ "We Hear: Alma Wins Sprint's Hispanic Business".
  6. ↑ http://www.bizjournals.com/tampabay/news/2012/05/30/the-clear-agency-teams-up-with-ddb-for.html
  7. ↑ CenturyLink. "Qwest Communications Selects del Rivero Messianu For Hispanic-Focused Advertising Campaign".
  8. ↑ "Hyundai Splits With Hispanic Shop Del Rivero Messianu DDB". 5 March 2007.
  9. ↑ "Carmaker Hires del Rivero Messianu". AdWeek. 6 February 2006.
  10. ↑ "State Farm: A Marketing 50 Case Study". 17 November 2008.
  11. ↑ "Hispanic Marketing".
This article is issued from Wikipedia - version of the 10/10/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.