Luis Miguel Messianu

Luis Miguel Messianu
Born Mexico
Alma mater Universidad Anáhuac
Occupation Executive
Years active 1981 to present
Employer Alma
Title Creative Chairman

Luis Miguel Messianu is the Creative Chairman and CEO of Alma.

Early life

Messianu was born in Mexico[1] and raised in Mexico City.[2] He graduated from the Universidad Anáhuac with a degree in advertising in 1981.[3]

Alma

Beginning 1981, Messianu worked as a Creative Director at firms including McCann Erickson, Mendoza-Dillon, GSD&M, Lintas and Scali, McCabe, Sloves.[4] In 1994 Messianu co-founded the Miami advertising firm Rivero Messianu. A small stake was sold to DDB, before Messianu and Rivero bought the company back in 1998.[5] The idea behind the firm was to create a new creative and strategic multicultural advertising agency.[6] The firm then again partnered with DDB in 2001, forming the company Rivero Messianu DDB.[7] At the firm, Messianu was the Chief Creative Officer and co-founder from 1994 to 2007, when he also became President of the company after del Rivero left.. The company was thus renamed Alma DDB.[5]

Campaigns that Messianu has worked on include those for State Farm,[2] McDonald's, ExxonMobil, Clorox, Hidden Valley, Perdue, and others—in which he has focused on the US Hispanic marketplace.[7] These campaigns have included the formation of musical groups intended to both act in advertisements for radio and television, but also to tour as stage-acts at music venues and festivals, such as Los Felinos de la Noches.[8] Messianu was named to Ad Week’s Diversity Trendsetter list in 2013.[9] He has also won both the HispanicAd’s Agency Executive of The Year and Creative Director of the Year.[10] He also received the 2015 ADCOLOR Legend award.[1]

Other work

In 2001, Messianu founded Circulo Creativo, and then became chairman of the nonprofit association dealing with Hispanic marketing in the United States in 2014.[11][12] Messianu has also been a judge for the annual Billboard Latin Music Marketing Awards[13] and a member of the board for the Miami Ad School.[4] Messianu is a contributor to periodicals including Ad Age.[14] He also authored the book La Prisión De La Memoria in 2014.[15]

References

  1. 1 2 "Legend: Pam El, Luis Miguel Messianu". AdWeek.
  2. 1 2 "Alma DDB". AdWeek.
  3. ↑ "Mundo ejecutivo".
  4. 1 2 "The Art Directors Annual 88".
  5. 1 2 Laurel Wentz. (11 September 2007). "Two Multicultural Agencies Restructure Amid Personnel Moves".
  6. ↑ "Twenty Years In, ALMA Still at the Top of the Multicultural Marketing Game".
  7. 1 2 "Billboard".
  8. ↑ "Billboard".
  9. ↑ "2013 Mosaic Awards". AdWeek.
  10. ↑ "2013 Diversity Achievement Awards". AdWeek.
  11. ↑ "News From the Advertising Industry". The New York Times. 10 November 2014.
  12. ↑ Jeffery D. Zbar. (10 September 2001). "Luis Miguel Messianu".
  13. ↑ "Billboard". Billboard.
  14. ↑ "Luis Miguel Messianu — Authors - Advertising Age".
  15. ↑ http://www.elblogdemontaner.com/la-prision-de-la-memoria/
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