Brigada Mass Media Corporation

Brigada Mass Media Corporation
Private
Founded October 2005
Headquarters Brigada Complex
NLSA Road, Brgy. San Isidro, General Santos City, Philippines
National Broadcast Center
5th Floor Jacinta Building 2, Sta. Rita Street, EDSA, Guadalupe Nuevo, Makati City, Philippines
Key people
Elmer Catulpos (Pres. and CEO, Brigada Group of Companies)
Yelcy Catulpos (EVP, Brigada Group of Companies)
Kan Balleque (Vice President for Operations, Brigada Group of Companies)
Subsidiaries Brigada Healthline
Dynamic Force Security Agency
Brigada Pharmacy
Website http://brigada.ph

Brigada Mass Media Corporation is a newspaper company and media network in the Philippines. It is the first-ever local Tri-media organization to have emerged from the SOCCSKSARGEN area as a national network with its array of Brigada News FM stations. The corporation maintains three newspaper editions in Mindanao, one TV station, health products and other assets.

Its main Brigada Complex is located at NLSA Road, San Isidro, General Santos City, Philippines while its National Broadcast Center is located at the 5th floor, Jacinta Building II, EDSA, Guadalupe Nuevo, Makati City.

History

Development

It all started with the publication of Brigada News Philippines, first named as "Tolindoy" a daily newspaper/tabloid on October 18, 2005 with a circulation in Gen. Santos City.

It was founded by then Bombo Radyo General Santos regular anchor; independent news publisher; and now Brigada News Philippines President and Chief-Executive Officer Elmer Catulpos. Its main office is in General Santos, but the company also has offices in Davao and Cagayan de Oro, with its own edition each. It has a combined daily circulation of 21,000 copies sold, practically covering the entire Mindanao region.

In April 2007, 2 years after the birth of Brigada News Philippines, Brigada Healthline Marketing was established as distributor of health products that the company advertised in its daily newspaper and block time radio programs.[1]

In October 2009, it expanded its media operations to radio by acquiring 89.5 from Baycomms Broadcasting Corporation and reformatting it to 89.5 Brigada News FM, the first-ever radio station in General Santos with an AM & FM format. After a short period of time from its inception, it already became the Over-All #2 radio station, both AM and FM stations combined in General Santos City and neighboring areas, according to the then latest AC Nielsen Survey. Subsequently, in early 2013, it obtained the Over-all #3 spot, according to the KBP-RRC Survey.

In January 2012, it expanded its operations once more to television with Brigada News TV 46, Eye of Mindanao, acquired from Asian Multimedia and Productions, which is the first-ever local television station which devotes 70-80% of its programs to local issues and concerns. Given its still very short stint in the television industry, it has already eaten up a big slice of the pie of viewership especially its news and public affairs programs in the prime time slots in the morning and afternoon. Since December 2015, Brigada News TV moved to UHF channel 34.

Since February 2013, Brigada News FM expanded to 25 cities and municipalities in the Philippines through its subsequent acquisition and 100% takeover of Baycomms Broadcasting Corporation, its owned and operated stations and other smaller radio networks.[2]

In April 2014, Brigada News FM National Offices in Makati City was inaugurated and relocated Brigada News FM Batangas to become Brigada News FM National and completing the three broadcast centers of the network, Manila, Cebu and Gen. Santos.[3]

As of November 2016, BMMC now has 36 owned and operated stations in the country, larger than its main all-news competitor on FM, Radyo5 News FM

Brigada News Philippines (newspaper)

Brigada News FM

Overview

Brigada News FM stations are collectively known as Brigada News FM Philippines.with its current slogan Tama Noh!? (Filipino bastardization of Is that right?). Currently, Brigada News FM has 36 owned and operated FM stations across the country and more stated to launch within next year.[4]

Brigada News operates three network feeds (Manila, Cebu and General Santos City) for stations to simulcast various programming. National news and select musical shows have been provided from Manila on a regular basis since its opening in 2014, while Cebu City formerly provided national content of music until mid-2016 when that purpose was relegated to the Visayas area. However, the Visayas feed can still be simulcast when deemed necessary. General Santos City's feed consists of health oriented shows cleared for all stations during primetime and breaking news from Mindanao when warranted.

Stations

Mainland Luzon

Branding Callsign Frequency Location
104.7 Brigada News FM National** DWEY 104.7 MHz Batangas City
92.7 Brigada News FM Pampanga-Central Luzon DWCL 92.7 MHz San Fernando
93.5 Brigada News FM Olongapo DWTY 93.5 MHz Olongapo City
99.9 Brigada News FM Iba D___ 99.9 MHz Iba, Zambales
92.7 Brigada News FM Lucena DWKL 92.7 MHz Lucena City
102.3 Brigada News FM Mindoro DWMM 102.3 MHz Roxas, Oriental Mindoro
102.9 Brigada News FM Daet DWXD 102.9 MHz Daet, Camarines Norte
103.1 Brigada News FM Naga D___ 103.1 MHz Naga City, Camarines Sur
91.5 Brigada News FM Legazpi D___ 91.5 MHz Legazpi, Albay
101.5 Brigada News FM Sorsogon D___ 101.5 MHz Sorsogon City, Sorsogon

Palawan

Branding Callsign Frequency Location
103.1 Brigada News FM Puerto Princesa DWYD 103.1 MHz Puerto Princesa
96.5 Brigada News FM Narra D___ 96.5 MHz Narra, Palawan
95.7 Brigada News FM Brooke's Point D___ 95.7 MHz Brooke's Point, Palawan
98.3 Brigada News FM Quezon D___ 98.3 MHz Quezon, Palawan

Visayas

Branding Callsign Frequency Location
93.1 Brigada News FM Cebu*** DYWF 93.1 MHz Cebu City
88.5 Brigada News FM Toledo DYBD 88.5 MHz Toledo City, Cebu
90.9 Brigada News FM Bogo DYBO 90.9 MHz Bogo City, Cebu
89.3 Brigada News FM Kalibo DYKY 89.3 MHz Kalibo, Aklan
89.3 Brigada News FM San Carlos DYBA 89.3 MHz San Carlos City, Negros Occidental
93.5 Brigada News FM Tacloban DYTY 93.5 MHz Tacloban City, Leyte

Mindanao

Branding Callsign Frequency Location
89.5 Brigada News FM General Santos**** DXYM 89.5 MHz General Santos City
102.5 Brigada News FM Cagayan de Oro DXYQ 102.5 MHz Cagayan de Oro City
91.5 Brigada News FM Davao DXKX 91.5 MHz Davao City
89.9 Brigada News FM Zamboanga DXBY 89.9 MHz Zamboanga City
95.7 Brigada News FM Koronadal DXCE 95.7 MHz Koronadal City
89.3 Brigada News FM Cotabato DXYC 89.3 MHz Cotabato City
95.1 Brigada News FM Iligan DXYI 95.1 MHz Iligan City
97.5 Brigada News FM Kidapawan DXKE 97.5 MHz Kidapawan

Notes:
*Upcoming stations
**Luzon Area flagship station
***Visayas Area flagship station
****Mindanao and National Network flagship station

Brigada News FM Cebu City, Toledo, San Carlos and Kidapawan were not Baycomms-operated prior to acquisition. DYWF (Cebu) formerly owned by Vimcontu and DXKX (Davao) formerly owned by Primax Broadcasting Network. The rest are BMMC established and/or acquired from Baycomms.

Brigada News FM Zamboanga first utilized 93.1 FM acquired from Audiovisual Communicators Inc. in 2013 before moving to former Baycomms operated 89.9 FM in 2015.

Brigada News TV

Free TV

Branding Callsign Channel Power (kW) Location Type
Brigada News TV DXYM-TV TV-34 25 kW General Santos Originating

Cable TV

Cable/Satellite Provider Channel Location
Marbel Cable 21 Koronadal
Sky Cable Gensan 35 General Santos
JVL Star Cable 15 Koronadal
Sky Cable Polomolok 15 Polomolok
Sky Cable Maguindanao 44 Maguindanao/Cotabato

Healthline Products

Unlike other media entities, Brigada Mass Media does not rely on any third-party advertisements from major companies. Brigada News FM and TV stations acts as a sales and marketing arm of these Healthline products under the Brigada Healthline Corporation:[5]

References

  1. Healthline
  2. Brigada News FM Stations
  3. Brigada News FM National
  4. "History". Brigada.ph. Retrieved November 13, 2016.
  5. "A Mindanao reporter's magical success". MindaNews. Retrieved January 6, 2015.

External links

This article is issued from Wikipedia - version of the 12/3/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.